YouTube Advertising for Estate Agents

Showcase your properties, promote your brand and reach buyers through targeted YouTube advertising campaigns

Grow & Convert My Following >>

Capture the attention of motivated buyers and sellers with strategic YouTube video ads tailored for estate agents. At Property Webmasters, we create high-impact video campaigns that showcase your listings, boost brand visibility, and drive qualified leads. From hyper-targeted audience strategies to compelling video content and performance tracking, our YouTube advertising service helps estate agents grow their brand, generate enquiries, and stay ahead in an increasingly video-first market.

Social Media Marketing - Graphic

Reach the Right Buyers with Strategic Property Video Ads

YouTube isn’t just a platform for views, it’s a powerful lead-generation channel for estate agents looking to stand out in a saturated market. With over 2 billion logged-in users monthly, YouTube gives your agency access to active property seekers, relocating families, and overseas investors through engaging, data-driven video campaigns.

With Property Webmasters, you can:

  • Promote listings with high-impact video ads to targeted local or international audiences
  • Boost brand awareness with memorable, professional videos that build trust
  • Drive high-quality traffic to your website or valuation landing pages
  • Retarget users who’ve interacted with your site, listings, or previous campaigns
  • Showcase your agency’s expertise and properties through video storytelling

Whether you’re selling a luxury villa on the Costa del Sol or generating vendor leads in a local UK market, we ensure your YouTube advertising strategy is built to convert viewers into enquiries.

Instagram Advertising for Real Estate

Why YouTube Advertising Works for Estate Agents

YouTube is the world’s second-largest search engine, and buyers are actively using it to research areas, property types, and trusted agents. Video ads give you the edge when it comes to engagement, trust-building, and standing out.

Here’s why estate agents are turning to YouTube ads:

  • High Engagement – Video content captures attention better than static ads and increases dwell time on your brand.
  • Hyper-Targeted Reach – Reach potential buyers or vendors based on location, search behaviour, income brackets, or even interest in property content.
  • Visual Storytelling – Perfect for showcasing listings, lifestyle, client testimonials, or area guides.
  • Remarketing Opportunities – Reconnect with people who viewed your listings, visited your site, or engaged with your brand before.
  • Cost-Effective Lead Generation – With the right targeting and creatives, YouTube delivers high exposure at a lower cost per lead compared to traditional channels.

From brand discovery to lead conversion, YouTube advertising helps you stay visible at every stage of the buyer or seller journey.

Instagram Advertising for Real Estate
YouTube Advertising for Real Estate

How We Help You Launch Campaigns That Convert

  • Campaign Strategy
    We tailor YouTube ad plans to drive viewings, valuations, or brand awareness.
  • Video Creation & Editing
    No content? We’ll create or upgrade your videos with polished, ad-ready edits.
  • Targeting & Remarketing
    Reach the right audience using location, keywords, buyer intent, and retargeting.
  • Performance Optimisation
    We track views, clicks, and leads—refining your campaigns for stronger results.
  • Channel Optimisation
    We boost your channel’s visibility with SEO-friendly titles, tags, and playlists.

Ready to Attract More Buyers and Vendors Through YouTube?
 Let’s turn views into valuations. Speak to our property marketing experts and discover how a custom YouTube campaign can fuel your agency’s growth.

Get in touch today for your free no obligation Social Media plan!
Get in touch

Frequently asked questions

YouTube is the world’s second-largest search engine and a powerful platform for visual storytelling. For estate agents, it offers the chance to showcase properties, explain services, and build authority through video—all while reaching buyers and sellers actively researching online. It’s particularly effective for building trust and engaging viewers with immersive property content.

Unlike quick-scroll platforms like Instagram or Facebook, YouTube viewers often spend longer periods watching content, making it ideal for in-depth property walkthroughs, client testimonials, or explainer videos. It’s also highly searchable, meaning your videos can appear in Google results, giving your brand lasting visibility and SEO value beyond paid campaigns.

The most successful YouTube ads for estate agents include cinematic property tours, short promotional videos with voiceover, local area lifestyle clips, and client success stories. Ads that combine emotion with professionalism and have clear calls-to-action, like scheduling a viewing or booking a valuation, perform best with property audiences.

Yes, YouTube offers powerful audience targeting based on geography, interests, behaviours, keywords, and even previous browsing habits. Whether you’re targeting local sellers, first-time buyers, or international investors, we help you build audience segments that match your goals and deliver high-converting video content to the right viewers.

Absolutely. High-quality video content is ideal for showcasing luxury listings and off-plan developments. YouTube’s high-definition format allows you to highlight architectural features, amenities, and location benefits in a way that static images can’t. It’s a proven tool for building confidence with high-net-worth individuals and overseas buyers.

We offer end-to-end YouTube campaign management tailored for real estate. This includes video script support, editing, ad format selection, keyword targeting, campaign setup, and ongoing optimisation. We ensure your videos are professionally presented, reach the right audience, and deliver measurable results in terms of views, engagement, and enquiries.

We guarantee you more leads, but don’t
just take our word for it...
What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

See Case Studies
Let’s talk generating
and converting leads!
We are a friendly bunch and would love to hear from you.
Fill out the form below and we will be in touch

By submitting this form, you agree to Property Webmasters using your personal data in accordance with our Privacy Notice. We will use your data to send you free marketing tips, news and our latest services. You can unsubscribe at any time.

Need Help? Get in touch >

Frequently asked questions

YouTube is the world’s second-largest search engine and a powerful platform for visual storytelling. For estate agents, it offers the chance to showcase properties, explain services, and build authority through video—all while reaching buyers and sellers actively researching online. It’s particularly effective for building trust and engaging viewers with immersive property content.

Unlike quick-scroll platforms like Instagram or Facebook, YouTube viewers often spend longer periods watching content, making it ideal for in-depth property walkthroughs, client testimonials, or explainer videos. It’s also highly searchable, meaning your videos can appear in Google results, giving your brand lasting visibility and SEO value beyond paid campaigns.

The most successful YouTube ads for estate agents include cinematic property tours, short promotional videos with voiceover, local area lifestyle clips, and client success stories. Ads that combine emotion with professionalism and have clear calls-to-action, like scheduling a viewing or booking a valuation, perform best with property audiences.

Yes, YouTube offers powerful audience targeting based on geography, interests, behaviours, keywords, and even previous browsing habits. Whether you’re targeting local sellers, first-time buyers, or international investors, we help you build audience segments that match your goals and deliver high-converting video content to the right viewers.

Absolutely. High-quality video content is ideal for showcasing luxury listings and off-plan developments. YouTube’s high-definition format allows you to highlight architectural features, amenities, and location benefits in a way that static images can’t. It’s a proven tool for building confidence with high-net-worth individuals and overseas buyers.

We offer end-to-end YouTube campaign management tailored for real estate. This includes video script support, editing, ad format selection, keyword targeting, campaign setup, and ongoing optimisation. We ensure your videos are professionally presented, reach the right audience, and deliver measurable results in terms of views, engagement, and enquiries.

You're one step closer to generating more leads


By submitting this form, you agree to Property Webmasters using your personal data in accordance with our Privacy Notice. We will use your data to send you free marketing tips, news and our latest services. You can unsubscribe at any time.

Request a FREE Design