TikTok Advertising for Estate Agents

Engage new audiences and showcase your properties through creative and high impact TikTok advertising

Stand out where today’s property buyers scroll. At Property Webmasters, we help estate agents harness the power of TikTok to generate leads, grow brand awareness, and showcase listings with creative, high-performing video ads. From strategy to content to conversion, we turn TikTok into your next lead-generation engine.

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Stand Out on TikTok: Smart Ad Strategies for Estate Agents

TikTok isn’t just for viral dances, it’s one of the most powerful platforms for reaching modern property buyers and sellers, especially Gen Z and Millennial audiences. With high engagement rates, geo-targeting features, and endless creative potential, TikTok allows estate agents to showcase properties and build a brand with personality and reach.

With Property Webmasters, you can:

  • Turn listings into high-impact video content that stops the scroll
  • Build brand recognition with authentic, engaging storytelling
  • Tap into hyper-local audiences using targeted ad campaigns
  • Capture valuation leads and drive enquiries directly from TikTok
  • Position your agency where future homebuyers are already spending time

From showcasing dream homes to highlighting local neighbourhoods, we help estate agents turn TikTok views into valuable instructions and enquiries.

Instagram Advertising for Real Estate

Why TikTok Works for Estate Agents

  • Massive Reach with Local Precision – TikTok allows precise geo-targeting, helping you reach local buyers, sellers, and landlords within your specific area or region.
  • High Engagement and Shareability – Property tours, agent tips, and behind-the-scenes videos can generate huge organic traction when done right.
  • Visual Platform Built for Real Estate – Showcase homes in a creative, immersive way that static images simply can’t match.
  • Gen Z and Millennials Are Watching – These digital-native audiences are entering the property market, and TikTok is where they spend their time.
  • Cost-Effective Ad Spend – Compared to traditional advertising, TikTok delivers high impressions and clicks at a lower cost-per-result, especially with the right strategy.

Whether you want to promote new listings, grow your brand, or capture landlord instructions, TikTok offers a dynamic platform to do it all.

Instagram Advertising for Real Estate
YouTube Advertising for Real Estate

How We Help You Attract More Leads on TikTok

  • Creative Strategy & Planning
    We craft a content plan tailored to your brand and audience, mixing property highlights, local knowledge, and trend-driven formats.
  • Video Production & Editing
    From on-site footage to repurposed listing videos, we turn everyday content into compelling TikToks that spark engagement.
  • Ad Campaign Setup & Management
    We handle everything from campaign creation to budget allocation, targeting, testing, and daily optimisation.
  • Audience Targeting & Retargeting
    We target by location, interests, and behaviour, and retarget users who viewed your content or site.
  • Lead Capture Optimisation
    We connect TikTok ads with high-converting landing pages or lead forms to ensure every view has the potential to turn into an enquiry.
  • Analytics & Performance Reporting
    Track what’s working and why with transparent reporting and performance insights tailored to your goals.

Get Noticed on TikTok
Capture leads, grow your brand, and showcase your properties where it counts.
Start your TikTok campaign today.

Get in touch today for your free no obligation Social Media plan!

Frequently asked questions

TikTok offers unmatched visibility among younger and mobile-first audiences, making it ideal for estate agents looking to stay ahead of digital trends. Its algorithm favours engaging, authentic content, helping your videos reach thousands—even without a large following. For agents, it’s a powerful way to humanise your brand, highlight properties, and grow organically while using paid ads for added reach.

Short, snappy videos that showcase home features, behind-the-scenes moments, staging tips, and local lifestyle content perform exceptionally well. Narrated walkthroughs, “before and after” renovations, and quick market advice also resonate. The key is to keep content creative, personable, and optimised for vertical mobile viewing.

Yes. With the right targeting and call-to-action, TikTok ads can drive traffic to property listings, generate valuation leads, or build brand awareness in your local market. Many estate agents use TikTok to engage passive viewers who may not be actively house-hunting but are inspired to act by compelling, scroll-stopping video content.

TikTok offers several ad formats, including In-Feed Ads, Spark Ads (which boost your organic videos), and Top View Ads that guarantee prime visibility. These formats allow you to promote listings, virtual tours, or brand content with interactive CTAs and location targeting. At Property Webmasters, we help you select and optimise the best format for your campaign goals.

While TikTok is known for its younger user base, its demographics are expanding rapidly. The platform now includes homeowners, investors, and renters in their 30s, 40s, and beyond. With the right targeting, estate agents can reach a variety of audiences, including first-time buyers, landlords, and downsizers, making it a versatile tool in any digital strategy.

We handle every aspect of your TikTok advertising, from content planning and video editing to ad setup, audience targeting, and campaign reporting. Our team crafts creative that aligns with both the platform’s unique style and your agency’s objectives, ensuring your ads are engaging, brand-consistent, and performance-driven.

We guarantee you more leads, but don’t
just take our word for it...
What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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Frequently asked questions

TikTok offers unmatched visibility among younger and mobile-first audiences, making it ideal for estate agents looking to stay ahead of digital trends. Its algorithm favours engaging, authentic content, helping your videos reach thousands—even without a large following. For agents, it’s a powerful way to humanise your brand, highlight properties, and grow organically while using paid ads for added reach.

Short, snappy videos that showcase home features, behind-the-scenes moments, staging tips, and local lifestyle content perform exceptionally well. Narrated walkthroughs, “before and after” renovations, and quick market advice also resonate. The key is to keep content creative, personable, and optimised for vertical mobile viewing.

Yes. With the right targeting and call-to-action, TikTok ads can drive traffic to property listings, generate valuation leads, or build brand awareness in your local market. Many estate agents use TikTok to engage passive viewers who may not be actively house-hunting but are inspired to act by compelling, scroll-stopping video content.

TikTok offers several ad formats, including In-Feed Ads, Spark Ads (which boost your organic videos), and Top View Ads that guarantee prime visibility. These formats allow you to promote listings, virtual tours, or brand content with interactive CTAs and location targeting. At Property Webmasters, we help you select and optimise the best format for your campaign goals.

While TikTok is known for its younger user base, its demographics are expanding rapidly. The platform now includes homeowners, investors, and renters in their 30s, 40s, and beyond. With the right targeting, estate agents can reach a variety of audiences, including first-time buyers, landlords, and downsizers, making it a versatile tool in any digital strategy.

We handle every aspect of your TikTok advertising, from content planning and video editing to ad setup, audience targeting, and campaign reporting. Our team crafts creative that aligns with both the platform’s unique style and your agency’s objectives, ensuring your ads are engaging, brand-consistent, and performance-driven.

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