Social Media Seller Campaigns for Estate Agents

Attract motivated vendors and grow your property listings through targeted social media seller campaigns

Grow & Convert My Following >>

Win more instructions with tailored social media seller campaigns for estate agents. Reach local homeowners, drive valuation requests, and grow your listings through strategic targeting, engaging content, and expert campaign management from Property Webmasters.

Social Media Marketing - Graphic

Targeted Social Campaigns to Win More Listings

Winning instructions starts with visibility in the right places, and that’s exactly what our seller-focused social campaigns deliver. We craft tailored strategies designed to reach local homeowners, landlords, and potential vendors who are actively thinking of selling.

With Property Webmasters, you can:

  • Position your agency as the go-to local expert for selling
  • Generate quality seller leads through targeted social ads and content
  • Reach homeowners across Instagram, Facebook, and other key platforms
  • Educate sellers with relevant, helpful content that builds trust
  • Drive direct enquiries and valuation requests straight to your inbox

From Facebook lead forms to Instagram reels showcasing your agency’s success stories, our seller campaigns are built to convert awareness into listings.

Instagram Advertising for Real Estate

Why Seller Campaigns Work for Estate Agents

Most sellers aren’t actively searching for an agent, they’re waiting to be influenced. That’s where targeted social media comes in.

  • Reaches sellers where they spend time – Homeowners scroll daily; strategic ads meet them with the right message at the right moment.
  • Builds trust through visibility – Consistent, branded content positions your agency as the trusted local expert.
  • Captures intent early – Valuation-focused campaigns convert passive browsers into active sellers.
  • Delivers high-quality, local leads – Advanced audience targeting ensures you’re speaking to homeowners in your chosen areas.
  • Keeps your brand top-of-mind – Retargeting campaigns ensure sellers come back when they’re ready to move.

Whether it’s promoting recent sales, valuation services, or seller testimonials, your campaigns are built to start real conversations with potential vendors.

Instagram Advertising for Real Estate
YouTube Advertising for Real Estate

How We Help You Win More Listings Through Social

  • Seller Lead Campaigns
     We build customised ad campaigns to generate seller enquiries, valuation bookings, and brand engagement, all tailored to your location and goals.
  • Local Targeting
     Using postcode-level targeting, we reach homeowners in your chosen areas, ideal for territory-based agencies.
  • Engaging Creative
     From success-story reels to “Just Sold” carousel ads, we design eye-catching content that builds credibility and trust.
  • Ad Funnel Strategy
     Our proven funnel approach nurtures seller intent, warming up cold audiences and turning interest into instructions.
  • Performance Tracking
     We monitor ad performance, optimise in real-time, and report on what matters, lead volume, cost per enquiry, and ROI.

Looking to Win More Valuations?

Our seller campaigns are designed to bring you in-market homeowners.
Let’s plan your campaign.

Get in touch today for your free no obligation Social Media plan!
Get in touch

Frequently asked questions

Social media seller campaigns are hyper-targeted marketing strategies designed to reach homeowners who are considering selling their property. These campaigns use compelling ad creatives, persuasive calls-to-action (like “Find out what your home is worth”), and lead capture forms to drive valuation requests directly to your inbox, helping estate agents secure new listings.

Listings are the lifeblood of any estate agency. While buyer interest is important, securing a consistent stream of quality properties gives you control over inventory, strengthens your brand presence, and boosts revenue. Seller campaigns proactively generate valuation enquiries, helping you stay ahead of your competitors in tight markets.

The best-performing seller campaigns feature clear value propositions, such as free property valuations, market insight reports, or success stories from recent sales. Visuals showing sold homes, local market stats, and agent testimonials build credibility, while strong CTAs like “Book Your Free Valuation Today” drive engagement.

We can help you target specific homeowner segments by location, age group, property ownership status, income bracket, or behavioural data. Whether you’re aiming to reach downsizers, landlords, or families looking to relocate, advanced social targeting ensures your ads are seen by the right audience in your key areas.

Absolutely. Every campaign is fully trackable with real-time reporting on impressions, clicks, leads, and cost-per-result. We provide transparent analytics and optimisation so you can see which ads perform best and make data-driven decisions to improve ROI.

We take care of everything, from campaign setup and creative design to targeting strategy and lead tracking. Our team builds customised seller campaigns that align with your brand, objectives, and budget. Whether you’re focused on one postcode or multiple regions, we deliver high-quality seller leads that help grow your property portfolio.

We guarantee you more leads, but don’t
just take our word for it...
What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

See Case Studies
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Frequently asked questions

Social media seller campaigns are hyper-targeted marketing strategies designed to reach homeowners who are considering selling their property. These campaigns use compelling ad creatives, persuasive calls-to-action (like “Find out what your home is worth”), and lead capture forms to drive valuation requests directly to your inbox, helping estate agents secure new listings.

Listings are the lifeblood of any estate agency. While buyer interest is important, securing a consistent stream of quality properties gives you control over inventory, strengthens your brand presence, and boosts revenue. Seller campaigns proactively generate valuation enquiries, helping you stay ahead of your competitors in tight markets.

The best-performing seller campaigns feature clear value propositions, such as free property valuations, market insight reports, or success stories from recent sales. Visuals showing sold homes, local market stats, and agent testimonials build credibility, while strong CTAs like “Book Your Free Valuation Today” drive engagement.

We can help you target specific homeowner segments by location, age group, property ownership status, income bracket, or behavioural data. Whether you’re aiming to reach downsizers, landlords, or families looking to relocate, advanced social targeting ensures your ads are seen by the right audience in your key areas.

Absolutely. Every campaign is fully trackable with real-time reporting on impressions, clicks, leads, and cost-per-result. We provide transparent analytics and optimisation so you can see which ads perform best and make data-driven decisions to improve ROI.

We take care of everything, from campaign setup and creative design to targeting strategy and lead tracking. Our team builds customised seller campaigns that align with your brand, objectives, and budget. Whether you’re focused on one postcode or multiple regions, we deliver high-quality seller leads that help grow your property portfolio.

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By submitting this form, you agree to Property Webmasters using your personal data in accordance with our Privacy Notice. We will use your data to send you free marketing tips, news and our latest services. You can unsubscribe at any time.

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