Social Media Marketing For Estate Agents

Over the past decade, social media has developed unimaginably, with new trends, platforms and ways to engage your audience, social media has now become an almost unavoidable part of modern life. With 33% of buyers finding their dream property through social media, Estate Agents are now understanding the importance of social media and the opportunities and success it can bring. Now more than ever it is essential that your business has an established online presence.

 

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47% of real estate businesses note that social media results in the highest quality leads versus other sources. If you are not effectively running social media campaigns, or you are not running any at all, you are missing out on valuable leads and opportunities for your business.

We work with and generate leads for clients all around the world, as a result of this we have created a large portfolio of experience in Estate Agent Social Media Marketing, from managing accounts to creating Paid Social posts that generate leads and traffic. Here at Property Webmasters, we understand that every client has their own requirements and goals that’s why we have a tailored, flexible and personal approach that ensures we generate leads.

What is Social Media Marketing for Estate Agents?

Social media marketing for estate agents is both the present and future of digital marketing. With the constant increase in technology, there is ever-increasing potential to connect with audiences and clients from all around the world. We have a large variety of services available that are tailored around your own goals and requirements, from increasing traffic to your website to devising more leads.

Social media marketing is something that can not be ignored anymore, as a result of the change in people’s everyday life and how it has the potential to transform your business. Imagine generating over 1000 website visits from interested audiences for just £50 or generating leads for less than £5 each, this is all possible with a successful social media marketing techniques.

Question Illustration
How

How Social Media Marketing Can Help Estate Agents

Social Media Marketing for Estate Agents isn’t about bombarding your audiences with images of properties after properties, but by using the correct techniques and tools there are ways of creating content that engages your audiences, promote your businesses and generate leads. By using the right techniques, Social Media Marketing can improve your customer loyalty and create a wider awareness of your brand through regular social posts and content.

By using our tried and tested techniques we not only drive traffic to your website but we increase the number of people engaging and viewing your content. We can also demographically target anywhere in the world to deliver your brand’s message, services and properties which allows you to engage with a wider audience allowing you to create a strong relationship with clients.

Some popular methods that work well for estate agencies are:
Facebook & Instagram Ads | Retargeting Ads | Carousel Ads | Regular Organic Social Posts

Get in touch today for your free no obligation Social Media plan!

Frequently asked questions

The cost of an Estate Agent Social Media advertising is dependent on many factors, but we advise having at least £1,000 per month to invest in your Social Media advertising. Contact us directly to get a quote for your marketing.

Generally speaking Property Webmasters will charge a monthly management fee for the creation and ongoing optimisation of your Ads and you will be responsible for covering your Paid Social Media advertising spend. However, this can be discussed with a member of the team.

We advise Agents who are looking to generate high quality leads, drive traffic to their website or increase their overall Social Media presence to use Paid Social Media advertising. This form of advertising can be effective for retargeting interested prospects who have already shown engagement on your website or through your Estate Agency PPC Advertising.

The modern world can often feel like it revolves around Social Media, however there’s good reason for this as some 60% of the world’s population spends on average over 2 hours scrolling through their socials feeds everyday. Social Media Advertising gives you a natural angle to tap into those eyes scrolling through their feeds, improving brand awareness, brand recognition and turning some of those eyeballs into leads.

Yes – having accompanying Paid Social Media campaigns Estate Agents can effectively retarget traffic that has clicked through their PPC Ads and visitors from your website. These Ads can be retargeted through Social Media Platforms such as Facebook, Instagram, etc.

Yes – find out more about our Digital Marketing.

We guarantee you more leads, but don’t
just take our word for it...
What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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Frequently asked questions

The cost of an Estate Agent Social Media advertising is dependent on many factors, but we advise having at least £1,000 per month to invest in your Social Media advertising. Contact us directly to get a quote for your marketing.

Generally speaking Property Webmasters will charge a monthly management fee for the creation and ongoing optimisation of your Ads and you will be responsible for covering your Paid Social Media advertising spend. However, this can be discussed with a member of the team.

We advise Agents who are looking to generate high quality leads, drive traffic to their website or increase their overall Social Media presence to use Paid Social Media advertising. This form of advertising can be effective for retargeting interested prospects who have already shown engagement on your website or through your Estate Agency PPC Advertising.

The modern world can often feel like it revolves around Social Media, however there’s good reason for this as some 60% of the world’s population spends on average over 2 hours scrolling through their socials feeds everyday. Social Media Advertising gives you a natural angle to tap into those eyes scrolling through their feeds, improving brand awareness, brand recognition and turning some of those eyeballs into leads.

Yes – having accompanying Paid Social Media campaigns Estate Agents can effectively retarget traffic that has clicked through their PPC Ads and visitors from your website. These Ads can be retargeted through Social Media Platforms such as Facebook, Instagram, etc.

Yes – find out more about our Digital Marketing.

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