Real Estate Social Media
You have probably underestimated real estate social marketing in the past and thought it was simply a phase that wouldn’t ever make an impact on your company. Now we are in 2020, estate agencies are finally starting to understand how important it is to keep themselves ahead of the curve when it comes to real estate social media marketing.
We can provide you with a social media marketing expert who is guaranteed to increase your page’s engagement and following, generate more traffic to your estate agency website site and increase the number of leads you get.
We’ve managed social media for realtors for years! With a large range of real estate social media marketing behind us, we know that every client’s needs are different, so we tailor our approach to suit your goals and targets. No matter where you are located in the world, we can accurately target any geographic location and find potential leads who are going to be engaging and interested in your site.
What is Real Estate Social Media Marketing?
Real estate social media is both the present and the future of digital marketing. With the exponential increase of mobile phones, the potential of reaching millions of people with ease is constantly growing. We can produce a huge range of adverts based on your desires. Want to increase the amount of traffic to your site? We can do that. Want more leads? Check! Want to let people know you are offering a free service? No sweat. It’s a property marketing option that can’t be ignored anymore as the results can completely change your business, imagine generating over 1000 website visits from interested audiences for only £50! Or generate leads for less than £5 each!? That’s what can be done! If you want to get ahead of your competition and become a recognised name within the real estate industry, social media marketing is a must.
In general terms, real estate social media refers to the act of distributing your knowledge, expertise and advice in a fun and informative way through the likes of Facebook, Instagram, Pinterest, Twitter and virtually any other platform where people go for socialising. It’s designed to engage your target market in a place they feel comfortable and at home as well as provide them with the details they’ve been looking for.
How Estate Agents Can Use Social Media
It’s not just the case of posting property after property on your channels (which is a huge mistake by the way). Would you want to see a company you follow post a sales pitch at your everyday or would you want to see a mix of what they are up to behind the scenes, meet the team, see their humour and maybe some properties? Social media is meant to be social, no matter what industry you are in. It is vital to building connections with your customers as they will essentially become advocates for you and share your name to friends and family.
We can produce strategies that not only drives traffic to your site but also ones that increase the amount of dialogue you have with customers. We can increase your page’s following, reach more screens and increase the number of people engaging and sharing your channels. We can also go down the route of paid advertisements, where we can target virtually any demographic anywhere in the world and deliver your brand’s message, properties and name to millions of screens at a low cost.
Some popular methods that work well for estate agencies are:
- Real estate Facebook ads
- Regular posting
- Engaging posts
Stats for You to Consider
- 79% of people online use Facebook
- 64% of consumers are more likely to buy a product after watching a video of it
- 80% of millennial Pinterest users say that the platform helps them decide what they should buy
- 66% of first-time home buyers are Millennials
- 99% of those use the internet to research properties
Real Estate Facebook Ads
Real estate Facebook ads can change your entire marketing strategy. If you are struggling to generate leads and get people visiting your website, then paid adverts through Facebook are a guaranteed way to get you results without having to spend a huge amount of money (if done correctly). These adverts can then also be distributed via Instagram!
Hashtags are extremely helpful tools to use when you are trying to reach more people on a low budget. The trick is knowing which hashtags to use for each post and finding an audience that will want to engage with your content once they have found it through the hashtag. Use them properly and you can significantly increase each post’s engagement rates whilst gaining new followers.
As we have previously said, who really wants to see a spam of properties? No one, barring a rare exception who REALLY loves properties. Most people want to see something funny when they’re scrolling through their feed, make them laugh, show off your personality. Not only will they engage with your content but they will remember who posted it whilst keeping an eye out for more.
How Property Webmasters Can Help
By drawing on our wealth of real estate social media knowledge, the digital marketing team at Property Webmasters are on hand to assist with your marketing strategy. Our aim is to provide estate agents and property professionals with a service that’s 100% honest and transparent, which is why you know you can count on us to deliver results. We never apply a one-shoe-fits-all kind of approach as we understand that every estate agent has different needs and desires.
Get More from Your Digital Marketing Efforts
If you’re ready to gain more authority online and create a web presence that dominates your competition, get in touch today. Complete the form below to have our team assess where you’re currently at and we’ll get in touch with how we can help with real estate social media.