Real Estate SEO

SEO for Real Estate Agents

Many people believe that simply adding a few keywords to their content will help them get to Google’s top spot. However, unfortunately for webmasters, real estate SEO isn’t as easy as that. Optimising your estate agency website isn’t something that can happen overnight. It takes time for search engines to recognise you as a trustworthy source in your industry, and you’ll only be shown in search results if what you’re providing is relevant to a user’s search query.

SEO isn’t a one-off solution. It’s an ongoing process that takes time and effort, which is where we come in. With more than 30 years’ combined experience in the property industry, we know what works and what doesn’t. With our professional advice and guidance, your website will gain more traffic that will ultimately generate more leads. It doesn’t matter where in the world you are, we’re happy to help.

What is Real Estate SEO?

Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through accurate research and constant analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you reach your business goals.

There are so many ways your real estate agency can flourish online. Using the right tools in the right ways can boost your online presence significantly, helping you to gain that sought-after competitive advantage.

Want to know one of the best things about SEO for estate agents? You can get people to land on your website without having to pay for clicks like you would with PPC. Although paid adverts do appear at the top of search engines, more than 70% of internet users ignore them and click on the first organic result instead.

On-Page SEO

Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website.

Not only does this include having well-written and grammatically correct page content that’s easy to read and understand, but it also means providing users with a flawless on-site experience. This includes ensuring they’re able to find exactly what they want without having to spend too much time looking, which all comes down to CRO (Conversion Rate Optimisation) and website load speed. On-page SEO aspects include:

• High-quality and up-to-date content
• Page titles and meta descriptions
• URL structures
• User-friendly navigation
• Internal linking
• Image optimisation
• Fast website speed
• Mobile friendliness

Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work. However, there’s been a range of algorithm updates since then, which means search engines are now wise to this blackhat technique known as keyword stuffing. What Google wants to see is content that people are going to find useful. It’s no longer about writing for what the web wants. In fact, it’s more important to write naturally without stuffing keywords into your content. It is important to find the high volume but relevant terms, for example ‘SEO Company For Real Estate’ could be relevant but it has a low search volume. ‘Real Estate SEO’ is also relevant and it has double the search terms.

Off-Page SEO

This typically refers to any optimisation efforts that are carried out away from your website. Having a well-thought-out off-page SEO strategy give search engines an indication of how others – websites as well as users – perceive your website.

When a user turns to a search engine, it’s usually because they’re looking for something. If search engines returned results that weren’t relevant, then those users would find another way of discovering what they need. It’s because of this that major search engines such as Google and Bing strive to provide the best results for users.

A high-quality website that is useful to users is much more likely to have links from other websites, which is why link building is an essential part of SEO. We’ll apply various linking building strategies as part of your real estate SEO package as a way of boosting the domain authority of your website. This, combined with the additional exposure and increase in rankings it can bring is more than enough reason to apply it as part of your digital marketing efforts.

Technical SEO

You may have a website that looks good, but if everything’s not working as it should be behind the scenes then this could be having a detrimental impact on your overall rankings. This is the backbone of your SEO strategy; without it, your website would fail. Technical SEO refers to things such as:

• Robots.txt
• Website structure
• XML sitemap
• 404 pages
• Redirects
• Canonicalisation
• Schema markup
• Broken links
• Toxic backlinks
• Website cannibalisation
• Duplicate content
• Noindex tags

Why Estate Agents Need SEO

The thing that needs to be considered about SEO for realtors is that it isn’t a one-time thing. We’ve heard many estate agencies turn around and say that they’ve carried out some basic optimisation of the website when it was first built but simply haven’t had the time to focus their efforts on it since then. But let’s think of it this way, if you had some food that was out of date, you wouldn’t eat it, would you? The answer, more than likely, is going to be no (or at least we hope so anyway).

With major search engines such as Google and Bing updating their algorithms, it’s essential for webmasters to remain up to date with the latest trends. If you’re lacking behind, the chances are that you could be missing out on leads and opportunities for growth.

Higher Rankings

The higher you are positioned within search results, the more likely users are going to click through and view your website. SEO will help you climb up the ladder, resulting in better organic rankings. If you want to jump above your competition, optimising your website is essential.

More Traffic

With higher rankings comes more traffic. A strong SEO strategy will result in more and more people landing on your website. To ensure potential customers are finding you and not a competitor, gaining those all-important page views will help as search engines will see you as someone who is providing content relevant to the user’s search.

Long-Term Success

If you’re looking for quick wins, social media or PPC is the path you want to go down. However, for those of you who want real, long-term success, investing in real estate SEO will be the option for you. Why pay for clicks or website visits when you can get them for free?

Why Choose Property Webmasters

Want to know what makes us different? You may have used a SEO company in the past that promised a lot and didn’t deliver. While every professional digital marketing agency will have the aim of helping you succeed online, it’s the way Property Webmasters can help you achieve your goals that sets us apart from everyone else. We don’t apply a one-size-fits-all method, because that simply doesn’t work when it comes to real estate SEO.

Every estate agency is unique, and that’s why our services are too. The key to organic success comes down to being able to find out who you are, what you do and where you want to be in the future. And that’s why we apply a consultative approach when it comes to our SEO services. We believe in creating strategies that are designed to help you achieve organic success.

What’s more, our SEO team won’t be making changes or creating content because ‘that’s what Google likes’. Instead, our approach to SEO involves optimising your website for users first. By optimising your content for people and creating a memorable experience for them, you should see an increase in conversion rates as well as search rankings.

Does it Really Work?

When people work a 9:00 a.m. till 5:00 p.m. Monday to Friday job, they struggle to find the time to visit their local estate agency. And that’s where the World Wide Web comes in. When people need to find information fast, the first thing they’ll do is hop onto Google.

There’s no exact science behind real estate SEO, mainly down to the fact that the industry is constantly evolving. What worked for you several years ago may not work now, so it’s all about making sure that you’re staying up to date with current SEO trends. We provide real estate seo services for clients around the world.