SEO for Estate Agents

Many people believe that simply adding a few keywords to their content will help them reach the top of search engine results. However, Estate Agent SEO isn’t as easy as that to rank higher. Optimising your estate agency website isn’t something that can happen overnight it takes a long-term SEO strategy. It takes time for search engines to recognise you as a trustworthy source in the Real Estate industry and increase your ranking.

Search Engine Optimisation from £1,500

What is SEO for Estate Agents?

SEO stands for Search Engine Optimization. It refers to strategies and techniques that help your website rank higher in search engines like Google for relevant keywords and phrases.

For estate agents, having an effective SEO strategy is critical for several reasons:

  • Most homebuyers start their search online – over 90% use search engines to look for properties in their desired area. If your website doesn’t rank highly, you are missing out on connecting with these potential clients.
  • Ranking on the first page of Google for keywords like “real estate agent [city]” or “[city] homes for sale” draws more visitors to your site, increasing leads and sales.
  • Your website is often the first interaction prospective clients have with your brand. High rankings make your agency appear credible and established.
  • SEO brings targeted, high-intent traffic to your site – people actively looking to buy/sell a home. This traffic converts better than other sources.
  • SEO is a long-term strategy that builds steady traffic over time, unlike paid ads which disappear when you stop paying.
  • With more competitors entering the market, SEO is essential for any estate agent to stand out online and build a presence in local search results.

 

In summary, SEO generates more qualified website traffic, leads and exposure for estate agencies. In today’s digital real estate landscape, having an SEO strategy is critical for reaching prospective clients and growing your business. 

Does SEO work for estate agents?

Identifying Relevant Search Terms through keyword research is crucial for an effective SEO strategy. Here’s why:

  • It allows you to identify the specific terms and phrases that prospective clients use when searching for real estate online. Examples – “homes for sale in London”, “flat to rent in Manchester” and “estate agents in Brighton”.
  • You can then optimise website content like page titles, headers, meta descriptions, and the body content itself around those highly relevant keywords.
  • Optimising for keywords that prospects are actively using in searches helps you create content that answers their questions and solves their problems. This content will resonate more with readers.
  • Targeting locally-optimized keywords (including city names and area names) allows you to boost rankings for searches within your geographic service area.

Comprehensive keyword research provides the foundation for an SEO strategy that drives targeted, high-intent traffic from rankings for terms people are actually searching for. With our help, you can get your properties in front of these people and create more leads specific to your location.

Local SEO for Estate Agents

Optimising your SEO strategy for local search results is extremely important for estate agents targeting customers in specific geographic regions. There are several key factors to focus on:

  • Having complete and consistent business information (name, address, phone number) listed on high-authority local directories like Google My Business, Yelp and YellowPages. This helps search engines verify your agency and serve your listings to local searchers.
  • Earning listings and backlinks from other relevant local sites – newspapers, city guides, chamber of commerce, sponsorships, etc. These local citations signal you are an established local business.
  • Optimising website content for locally-targeted keywords by including surrounding city/town names, geo-modifiers like “near me”, and hyperlocal area names. This helps you rank for searches within your service region.
  • Encouraging customer reviews on local directories like Google My Business. Positive local reviews build trust and social proof.
  • Having a local presence on Google Maps and responding quickly to queries through the Google My Business dashboard. This helps build relationships with potential customers who browse nearby agencies on Maps.

With more searchers looking for local businesses online, tapping into local SEO is hugely valuable for estate agents to connect with customers in their geographic service area and build a recognised local brand.

Get in touch today for your free no obligation marketing advice!

Frequently asked questions

The cost of an Estate Agent PPC advertising is dependent on many factors, but we advise having at least £1,500 per month to invest in your SEO advertising. Included within our bespoke SEO packages you can include full planning and analysis, regular keyword research, on-page SEO, content planning and creation, technical SEO and link building. Contact us directly to get a quote for your marketing.

SEO isn’t right for everyone, but for many it is a way of investing in the future of their Agency. Building your own revenue stream separate from the big players the industry players such as Rightmove can be hugely valuable and reduces future reliance on portals and paid advertising. Investing in SEO will ensure you’re first name seen by your ideal clients when they want to buy their dream home, they’re ready to sell or rent. Coupled with other marketing streams in can quite literally be the fuel in your sales engine or help you lower paid advertising costs such as PPC or Social Media leaving you to concentrate on organic leads.

SEO is unique in that it isn’t any one thing. Google Search Engine Rankings are the main aim of SEO who rank websites based on technical SEO, on-page SEO, content and off-page SEO, all of which then have various sub-sections and classifications. It’s important that you don’t concentrate all your efforts on just one area of SEO and that your strategy looks to tackle each one along your SEO journey.

Before investing in SEO, you need a mobile friendly and fast loading website that clears conveys your Agency’s message and converts your ideal clients. We recommend custom designed Estate Agent website or one of our AgentPlus templated websites to ensure your website is building trust, qualifying your prospects and converting traffic into enquiries.

Yes – if you Agency specialises in a certain area we will tailor our strategy to target keywords at your area and services. The aim of local SEO is to promote your business and services, improving your local visibility and ultimately attracting more customs in your catchment area.

Yes – you don’t need to employ an agency to do SEO on your behalf, however, as SEO can be the difference between scaling or struggling for some businesses you need to be prepared to invest time in both learning and implementing SEO strategies. There are many tools that you can employ to improve and track your SEO performance as a Estate Agency owner which you’ll need to research and put to good use. By employing the services of skilled and knowledge SEO experts you can give yourself the best chance of long term success. Reach out to a member of the team to find out how we can help if your Estate Agency SEO no matter the budget or your business goals.

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What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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Frequently asked questions

The cost of an Estate Agent PPC advertising is dependent on many factors, but we advise having at least £1,500 per month to invest in your SEO advertising. Included within our bespoke SEO packages you can include full planning and analysis, regular keyword research, on-page SEO, content planning and creation, technical SEO and link building. Contact us directly to get a quote for your marketing.

SEO isn’t right for everyone, but for many it is a way of investing in the future of their Agency. Building your own revenue stream separate from the big players the industry players such as Rightmove can be hugely valuable and reduces future reliance on portals and paid advertising. Investing in SEO will ensure you’re first name seen by your ideal clients when they want to buy their dream home, they’re ready to sell or rent. Coupled with other marketing streams in can quite literally be the fuel in your sales engine or help you lower paid advertising costs such as PPC or Social Media leaving you to concentrate on organic leads.

SEO is unique in that it isn’t any one thing. Google Search Engine Rankings are the main aim of SEO who rank websites based on technical SEO, on-page SEO, content and off-page SEO, all of which then have various sub-sections and classifications. It’s important that you don’t concentrate all your efforts on just one area of SEO and that your strategy looks to tackle each one along your SEO journey.

Before investing in SEO, you need a mobile friendly and fast loading website that clears conveys your Agency’s message and converts your ideal clients. We recommend custom designed Estate Agent website or one of our AgentPlus templated websites to ensure your website is building trust, qualifying your prospects and converting traffic into enquiries.

Yes – if you Agency specialises in a certain area we will tailor our strategy to target keywords at your area and services. The aim of local SEO is to promote your business and services, improving your local visibility and ultimately attracting more customs in your catchment area.

Yes – you don’t need to employ an agency to do SEO on your behalf, however, as SEO can be the difference between scaling or struggling for some businesses you need to be prepared to invest time in both learning and implementing SEO strategies. There are many tools that you can employ to improve and track your SEO performance as a Estate Agency owner which you’ll need to research and put to good use. By employing the services of skilled and knowledge SEO experts you can give yourself the best chance of long term success. Reach out to a member of the team to find out how we can help if your Estate Agency SEO no matter the budget or your business goals.

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