Real Estate SEO
SEO isn’t a one-off solution. It’s an ongoing process that takes time and effort, which is where we come in. With more than 30 years’ combined experience in the property industry, we know what works and what doesn’t. With our professional advice and guidance, your website will gain more traffic that will ultimately generate more leads. It doesn’t matter where in the world you are, we’re happy to help.
What is SEO for Estate Agents?
Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through accurate research and constant analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you reach your business goals.
There are so many ways your real estate agency can flourish online. Using the right tools in the right ways can boost your online presence significantly, helping you to gain that sought-after competitive advantage.
Want to know one of the best things about SEO for estate agents? You can get people to land on your website without having to pay for clicks like you would with PPC. Although paid adverts do appear at the top of search engines, more than 70% of internet users ignore them and click on the first organic result instead.
On Page SEO
Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website.
Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work. However, there’s been a range of algorithm updates since then, which means search engines are now wise to this blackhat technique known as keyword stuffing. What Google wants to see is content that people are going to find useful. It’s no longer about writing for what the web wants. In fact, it’s more important to write naturally without stuffing keywords into your content. It is important to find the high volume but relevant terms, for example ‘SEO Company For Real Estate’ could be relevant but it has a low search volume. ‘Real Estate SEO’ is also relevant and it has double the search terms.