Real Estate SEO

Many people believe that simply adding a few keywords to their content will help them get to Google’s top spot. However, unfortunately for webmasters, real estate SEO isn’t as easy as that. Optimising your estate agency website isn’t something that can happen overnight. It takes time for search engines to recognise you as a trustworthy source in your industry, and you’ll only be shown in search results if what you’re providing is relevant to a user’s search query.

SEO isn’t a one-off solution. It’s an ongoing process that takes time and effort, which is where we come in. With more than 30 years’ combined experience in the property industry, we know what works and what doesn’t. With our professional advice and guidance, your website will gain more traffic that will ultimately generate more leads. It doesn’t matter where in the world you are, we’re happy to help.

What is SEO for Estate Agents?

Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through accurate research and constant analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you reach your business goals.

There are so many ways your real estate agency can flourish online. Using the right tools in the right ways can boost your online presence significantly, helping you to gain that sought-after competitive advantage.

Want to know one of the best things about SEO for estate agents? You can get people to land on your website without having to pay for clicks like you would with PPC. Although paid adverts do appear at the top of search engines, more than 70% of internet users ignore them and click on the first organic result instead.

On Page SEO

Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website.

Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work. However, there’s been a range of algorithm updates since then, which means search engines are now wise to this blackhat technique known as keyword stuffing. What Google wants to see is content that people are going to find useful. It’s no longer about writing for what the web wants. In fact, it’s more important to write naturally without stuffing keywords into your content. It is important to find the high volume but relevant terms, for example ‘SEO Company For Real Estate’ could be relevant but it has a low search volume. ‘Real Estate SEO’ is also relevant and it has double the search terms.

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What our clients think about us

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Ben Stephens
frenchentree.com
Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Paul Fraser
rephrasemedia.com
The team will do what is required to help your business reach that next level.

Property Webmasters delivered a first-class service to satisfy my needs when I was setting up a new company. From start to finish the communication with the different teams I was involved in within PW for my website build and branding was clear and regular. The team will do what is required to help your business reach that next level. Thanks, everyone at Property Webmasters and keep up the good work.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

Peter
Martin Astliz
astliz.com
We have worked with Property Webmasters on various projects and are really happy with the ...

Everything is done in a very professional and friendly manner and they always complete the jobs on time. They keep us in the picture so that there are no surprises. It is a real pleasure to work with such a professional and friendly company and to have them looking after such an important side of our business.

Martin
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