SEO for Estate Agents

Many people believe that simply adding a few keywords to their content will help them get to Google’s top spot. However, unfortunately for webmasters, real estate SEO isn’t as easy as that. Optimising your estate agency website isn’t something that can happen overnight. It takes time for search engines to recognise you as a trustworthy source in your industry, and you’ll only be shown in search results if what you’re providing is relevant to a user’s search query.

Ways to boost your SEO

 

Join us that is how! That is one surefire way however, SEO isn’t a one-off solution. It’s a marketing strategy that takes time and effort to get the right keyword research, which is where we come in. With more than 30 years of combined experience in the estate agent website and digital marketing industry, we know what google loves and what a “great SEO campaign” looks like. With our professional advice and guidance, your website will gain more organic searches that will ultimately generate more leads from a higher google ranking. It doesn’t matter where in the world you are, we’re happy to help.

What is SEO for Estate Agents?

Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through SEO keyword research and search query analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you rank highly.

How do we help your estate agency?

We start by understanding why people are looking for an estate agent. Seems simple but what customers are inputting into Google? Once we carry that research out we can then begin the SEO work for the property market you work in. Finding the high search volume areas help increase web traffic to estate agents.

 

Seo Guide

On-Page SEO

Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website including the page title. Many Estate agents don’t realise the SEO Value each page has to increase its visibility. Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work.

Link Building

This is much more than just buying backlinks. Internal linking is important to a top SEO strategy. Make sure that your website is all relevantly linked. Does your recent blog article about the local area link to your area guides page?

Use Google

Having a Google my Business account helps people search for your office location and get in touch. Google keyword planner is also important for SEO as many estate agencies won’t understand users search term and how that can help them understand what google likes. Google only wants real estate agents so it will combine all of the information google holds to put the best estate agent in the property industry straight to the top of the search.

Social Media Platforms

Social media is a great way to help SEO. Moving forward social media links will be part of search results. Using Social media is key to SEO success as it helps to “social proof” your business.

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What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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