SEO for Estate Agents
Many people believe that simply adding a few keywords to their content will help them get to Google’s top spot. However, unfortunately for webmasters, real estate SEO isn’t as easy as that. Optimising your estate agency website isn’t something that can happen overnight. It takes time for search engines to recognise you as a trustworthy source in your industry, and you’ll only be shown in search results if what you’re providing is relevant to a user’s search query.
Ways to boost your SEO
Join us that is how! That is one surefire way however, SEO isn’t a one-off solution. It’s a marketing strategy that takes time and effort to get the right keyword research, which is where we come in. With more than 30 years of combined experience in the estate agent website and digital marketing industry, we know what google loves and what a “great SEO campaign” looks like. With our professional advice and guidance, your website will gain more organic searches that will ultimately generate more leads from a higher google ranking. It doesn’t matter where in the world you are, we’re happy to help.
What is SEO for Estate Agents?
Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through SEO keyword research and search query analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you rank highly.
How do we help your estate agency?
We start by understanding why people are looking for an estate agent. Seems simple but what customers are inputting into Google? Once we carry that research out we can then begin the SEO work for the property market you work in. Finding the high search volume areas help increase web traffic to estate agents.
Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website including the page title. Many Estate agents don’t realise the SEO Value each page has to increase its visibility. Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work.
This is much more than just buying backlinks. Internal linking is important to a top SEO strategy. Make sure that your website is all relevantly linked. Does your recent blog article about the local area link to your area guides page?
Having a Google my Business account helps people search for your office location and get in touch. Google keyword planner is also important for SEO as many estate agencies won’t understand users search term and how that can help them understand what google likes. Google only wants real estate agents so it will combine all of the information google holds to put the best estate agent in the property industry straight to the top of the search.
Social Media Platforms
Social media is a great way to help SEO. Moving forward social media links will be part of search results. Using Social media is key to SEO success as it helps to “social proof” your business.