How Estate Agents Can Increase Their Close Rate of Valuations

Establishing a positive connection with potential clients is crucial for increasing your agency’s valuation close rate. Within this guide, you will be provided with key insights as to exactly how you can increase your agency’s valuations. Our dedicated team are passionate about providing Estate Agents with ground-breaking tips and tricks to improve their Agency. Download our guide or simply keep reading if you are looking to boost your agency’s success…

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How Estate Agents Can Increase Their Close Rate of Valuations

One of the most common pain points for agents currently is the struggle of gaining stock.

Predominantly within the UK and more recently internationally, agents are struggling to gain listings and find the perfect property for their buyers. Property owners are also more wise than ever, knowing that they have the option of multiple agencies within one area, prospects are shopping around to find the best price and most suitable agency for them, meaning your first touch point and how you handle the lead after this is more important than ever.

First Impressions Matter

Establishing a positive connection with potential clients is crucial for increasing your close rate. From that first point of contact, you should be aiming to build a relationship with that client and take the time to understand their needs and show genuine interest in their property.

If a prospect is inquiring via multiple agencies you need to make an impact. From local knowledge to a friendly face, people buy from people and this is your time to get your foot in the door!

Showcase Your Expertise & Experience

Following on from the above, demonstrating your knowledge and experience within both the local area and the general market is essential for instilling confidence in your clients. Highlight successful past valuations within the same area and share testimonials or case studies. This will give clients the assurance that you are the right person to handle their property valuation.

Take Time With Your Report

When conducting a property valuation, create a detailed and professional report that outlines your findings and recommendations. Include relevant market data, local comparable property prices, and any factors that may impact the property’s value.

A well-prepared report will not only leave a lasting impression on your prospect but also help them make informed decisions, increasing the chances of closing the valuation.

Present Your Marketing Strategy

During the valuation process, present clients with a tailored marketing plan that outlines how you will promote their property effectively. Highlight how you will reach potential buyers, not only will this instil trust from the outset but it will also demonstrate your personal approach and dedication to the property sale.

Strategies to promote new listings:

  • Online Advertising
  • Social Media Campaigns
  • Personal Database Outreach
  • Email Campaigns
  • Shop windows

Not only will this instil more confidence within your agency, but it will also showcase that they are not ‘just another property listing’ to you and that you are going to do anything you can to get the sale over the line.

Follow Up & Stay Engaged

After completing a property valuation, follow up with your clients promptly. This shows your dedication and commitment to providing excellent service. Use this opportunity to answer any questions, address concerns, or provide additional information.

Additionally, stay engaged with your clients by regularly updating them. This ongoing communication will reinforce your relationship and keep you top of mind when they are ready to move forward.

Does your agency utilise Automation/AI?

From post-valuation follow-ups to nurturing your prospective audience, automation is a great way to consistently add value to your prospects and current clients. As we are all aware AI is playing an increasingly important role in our lives, not only can it help you better your operations, and customer experiences but inadvertently will also help you decrease your costs and become more efficient with your time

Valuation Automation ideas:

  • 2-month post-valuation request
  • House prices update within your area
  • Still looking to sell your property?

Last month we generated a marketing guide outlining exactly how AI Tools can help you to improve your website and marketing performance as an agency, read more here.

Follow-up Ideas:

  • The latest market trends/developments that may impact their property
  • Recently Sold in Your Area’
  • Email Automation: Are you still thinking of moving? ‘Have you made the move?’

The follow-up process after the initial valuation is one of the most important factors when it comes to the close rate of your valuations, ensuring you have a bulletproof follow-up can only lead to 3 outcomes.

  • You are not right for the client
  • The client isn’t right for you
  • A straight-up NO (very unusual if this occurs although we can’t control everything!

If you are interested in increasing your close rate of valuation or are struggling to generate valuation leads, reach out today and we can devise a strategy to get you that one step ahead.

Conclusion

From your initial follow-up to your operations internally and first impressions, there are a whole host of factors that can influence the close rate of your valuations.

Getting these processes right can make or break the overall growth and success of your agency and is something we very much encourage our clients to spend time investing in and getting right!

If you are struggling to outline where you are going wrong in the valuation process or, like many other agents, are struggling to gain listings, reach out to a member of our team today and we will be happy to help!

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