The real estate industry is constantly evolving and this is no different when it comes to Digital Marketing. Estate Agents have more tools at their disposal than ever before to connect with potential buyers and sellers. In 2023, successful estate agents will need to be savvy in their use of online platforms when it comes to building their brand, generating leads, and closing deals.
By Ben Spowart
From Social Media Marketing to SEO (Search Engine Optimisation), there is a multitude of Digital Marketing strategies that can help estate agents stand out in a crowded marketplace. Within this article, we will explore the habits of a successful estate agent in 2023, and provide actionable insights for those looking to make a positive impact in the digital age.
Short-form video content has become one of the most popular and effective digital marketing tools in recent years. Platforms like TikTok, Instagram Reels, and YouTube Shorts have exploded in popularity, with billions of views generated daily. Short-form video content typically ranges from 15 to 60 seconds, making it easy for viewers to consume and share. It’s also highly engaging, as it’s designed to capture attention quickly and maintain interest throughout.
Estate agents can take advantage of short-form video content by using it to showcase properties, provide virtual tours, and highlight their services. For example, a real estate agent could create a 30-second video highlighting the best features of a property, such as the kitchen, bedrooms, and outdoor space. They could also use short-form video content to provide tips and advice to potential clients, such as how to stage a home for sale or what to look for in a home inspection.
Short-form video content can also help estate agents build their brand and establish themselves as experts in their field. By consistently providing valuable and entertaining content, estate agents can increase their following and generate leads.
80% of video marketers claim that video has directly increased sales. (Wyzowl)
SEO is crucial for estate agents in today’s digital age. With so much competition in the industry, having a strong online presence is essential to stand out from the crowd and attract potential clients. By optimising their website and online content for search engines like Google, estate agents can increase their visibility and rank higher in search results, making it easier for potential clients to find them. This can lead to increased website traffic, more leads, and ultimately, more business.
SEO also helps estate agents target specific keywords and phrases that potential clients are searching for, such as ‘real estate agent in Hartlepool’ or ‘homes for sale near me’. By incorporating these keywords into their website and online content, estate agents can ensure they are showing up in relevant search results.
In addition to improving visibility and targeting specific keywords, SEO can also improve the overall user experience of an estate agent’s website. Optimising website speed, mobile responsiveness, and content organisation, estate agents can create a user-friendly website that not only attracts potential clients but also encourages them to stay and explore.
71% of marketers say using strategic keywords was their number one strategy for SEO.
Posting consistent content on your estate agency’s online channel can greatly benefit your online presence. By regularly sharing new and relevant content, you increase the chances of appearing in search results and staying top-of-mind with potential clients. Consistency is key as it shows a level of commitment and professionalism, which can build trust and credibility with your audience.
More so, posting consistent content provides a platform to showcase your expertise and knowledge in the industry. Whether it’s sharing market insights, advice for first-time buyers, or tips for selling a property, regular content helps establish your brand as a reliable source of information, which can help attract new clients and retain existing ones.
Consistent content also allows you to showcase the unique aspects of your agency and brand personality. By sharing content that reflects your values, interests, and expertise, you can help differentiate your agency from competitors and build a strong brand identity.
Customer service is one of the most important factors in any industry, and the real estate sector is no exception. As a customer-focused industry, estate agents must prioritise excellent customer service to build trust, retain customers, and stand out from competitors. Providing exceptional customer service goes beyond just meeting the needs of the client; it involves building a strong relationship that leads to repeat business and referrals. Estate agents who consistently go above and beyond to meet the needs of their clients and provide them with a positive experience can help establish a strong reputation and build a loyal customer base.
Engaging with your audience is crucial because it helps build a strong relationship between your estate agency and potential clients. By responding to comments and messages, you show that you value their opinions and care about their needs. Additionally, engaging with your audience can also help increase your online visibility as it boosts your engagement rate and social media algorithm, resulting in more exposure.
Paid marketing can greatly benefit estate agents in reaching their target audience and generating leads. Paid marketing includes various forms of advertising, such as Google Ads and Social Media advertising. These channels allow estate agents to directly target individuals who are likely to be interested in their services, based on facts such as detailed targeting and their location.
With paid marketing, estate agents can also track and analyse their campaign performance in real-time, making it easier to optimise their strategy and maximise their return on investment. Not only will paid marketing generate leads for estate agents, but it will also help to establish brand recognition and credibility, as well as differentiate themselves from competitors.
With more than 30 years of experience within the property marketing sector, here at Property Webmasters, we have a team that will help your estate agency grow!
We have a vast range of clients across the world who are seeing year-on-year growth which as a result is generating more leads, clients and revenue.
By Ben Spowart
By Ben Spowart
By James Sheldon