Real Estate PPC
PPC advertising is a key way in which you can get traffic to your website, and it is something that estate agents should definitely be looking to implement. Most people initially think of Google when it comes to searching the web, but there are alternatives, such as Bing, Yahoo, YouTube and even Social Media that can help increase visibility and attract potential business. PPC is a highly engaging way to promote your Estate Agent Business and drive traffic to your website.
What is Real Estate PPC?
PPC (Pay Per Click) is a service offered by Google (and other search engines) to promote your website and show it to the people who have searched for the relevant key search terms. Due to the wide array of competitors in this market, it is important that campaigns are created with the user in mind and keywords are specific to what the customer actually requires. If someone types in ‘Marbella property for sale‘ and this fits your market then you know you have a potential customer.
How PPC Works
Setting up PPC campaigns involves writing engaging ad content, selecting keywords that you want to target, and choosing daily budgets. Of course, getting the best results isn’t quite as simple as this, there is a structured process of management and optimisation required to make sure your estate agency is getting the best results possible.
PPC also allows for remarketing to customers who have previously visited your website. These ads can help you reconnect with users who have shown an interest in your website, and can increase confidence and lead generation.
Why Choose Property Webmasters
Here at Property Webmasters we are solely focused on helping Real Estate Websites get the best possible results from Digital Marketing. We do not offer our services to other industries, meaning we are dedicated to helping your agency grow.
Property Webmasters don’t just provide Paid Search Management, they deliver results. Using our specialist and expert knowledge of both Google and Bing Ads we ensure you get the best possible results within your budget. We increase Click Through Rates, lower Cost Per Clicks, and bring higher-quality traffic to your Real Estate Website.