Real Estate PPC

PPC advertising is a key way in which you can get traffic to your website, and it is something that estate agents should definitely be looking to implement. Most people initially think of Google when it comes to searching the web, but there are alternatives, such as Bing, Yahoo, YouTube and even Social Media that can help increase visibility and attract potential business. PPC is a highly engaging way to promote your Estate Agent Business and drive traffic to your website.

What is Real Estate PPC?

PPC (Pay Per Click) is a service offered by Google (and other search engines) to promote your website and show it to the people who have searched for the relevant key search terms. Due to the wide array of competitors in this market, it is important that campaigns are created with the user in mind and keywords are specific to what the customer actually requires. If someone types in ‘Marbella property for sale‘ and this fits your market then you know you have a potential customer.  

How PPC Works

Setting up PPC campaigns involves writing engaging ad content, selecting keywords that you want to target, and choosing daily budgets.  Of course, getting the best results isn’t quite as simple as this, there is a structured process of management and optimisation required to make sure your estate agency is getting the best results possible.

PPC also allows for remarketing to customers who have previously visited your website.  These ads can help you reconnect with users who have shown an interest in your website, and can increase confidence and lead generation.

Why Choose Property Webmasters

Here at Property Webmasters we are solely focused on helping Real Estate Websites get the best possible results from Digital Marketing.  We do not offer our services to other industries, meaning we are dedicated to helping your agency grow.

Property Webmasters don’t just provide Paid Search Management, they deliver results.  Using our specialist and expert knowledge of both Google and Bing Ads we ensure you get the best possible results within your budget.  We increase Click Through Rates, lower Cost Per Clicks, and bring higher-quality traffic to your Real Estate Website.

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Frequently asked questions

The cost of an Estate Agent PPC advertising is dependent on many factors, but we advise having at least £1,000 per month to invest in your Google PPC advertising. Contact us directly to get a quote for your marketing.

Generally speaking Property Webmasters will charge a monthly management fee for the creation and ongoing optimisation of your Ads and you will be responsible for covering your PPC advertising spend. However, this can be discussed with a member of the team.

We advise Agents who are looking to generate high quality leads or drive traffic to their website to use PPC advertising. It can be an effective tool to assist Social Media retargeting and replace traditional forms of advertising such as Newspaper Ads, Flyers, etc.

PPC advertising only costs you money if someone has clicked on your Ad, so as long as the Ad is relevant, your brand is receiving exposure. PPC Advertising is one of the easier forms of Digital Marketing to track spending for each click and see tangible results from your marketing efforts.

By having accompanying Paid Social Media campaigns Estate Agents can effectively retarget traffic that has clicked through their PPC Ads. These Ads can be retargeted through Social Media Platforms such as Facebook, Instagram, etc.

Yes – find out more about our Social Media Advertising.

We guarantee you more leads, but don’t
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What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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Frequently asked questions

The cost of an Estate Agent PPC advertising is dependent on many factors, but we advise having at least £1,000 per month to invest in your Google PPC advertising. Contact us directly to get a quote for your marketing.

Generally speaking Property Webmasters will charge a monthly management fee for the creation and ongoing optimisation of your Ads and you will be responsible for covering your PPC advertising spend. However, this can be discussed with a member of the team.

We advise Agents who are looking to generate high quality leads or drive traffic to their website to use PPC advertising. It can be an effective tool to assist Social Media retargeting and replace traditional forms of advertising such as Newspaper Ads, Flyers, etc.

PPC advertising only costs you money if someone has clicked on your Ad, so as long as the Ad is relevant, your brand is receiving exposure. PPC Advertising is one of the easier forms of Digital Marketing to track spending for each click and see tangible results from your marketing efforts.

By having accompanying Paid Social Media campaigns Estate Agents can effectively retarget traffic that has clicked through their PPC Ads. These Ads can be retargeted through Social Media Platforms such as Facebook, Instagram, etc.

Yes – find out more about our Social Media Advertising.

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By submitting this form, you agree to Property Webmasters using your personal data in accordance with our Privacy Notice. We will use your data to send you free marketing tips, news and our latest services. You can unsubscribe at any time.

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