So, you have a newly built website by estate agent web design experts and you are now looking for ways to keep users engaged. You regularly update property listings but know there’s something missing on your website. You think to yourself, If I was looking for property what would keep me visiting the same website?
You are an expert in property, use this knowledge to your advantage by sharing your very own top tips in your very own blog. Topics to cover should include:
If you’re a local estate agent chances are, your local clients will want to know what’s going on in your area. Don’t let them guess, tell them! Write a blog post about the latest local property stats or even whats going on in your community. Make your website the one stop place local people will visit. When someone is considering to buy a new home, knowing what the local area offers can be a crucial deciding factor.
A blog doesn’t just have to be about property related topics, it gives you the chance to tell people why you are the best of the best. Won a local award? Don’t just share it on social media, write an article about it. This will generate brand awareness and show potential clients how successful you really are. Sold a property that the owner struggled to sell? Spread the word, it shows clients that you are able to get results.
Tips on moving house
Not only can you give an opinion, you can give professional advice of what to do when moving house. Who better to give advice about moving than an experienced estate agent that sells properties on a daily basis? Talk to others in the property industry and quote their professional advice in your post, this will show readers that your information is from reliable sources.
How to buy a house
So you sell property every day, why don’t you share some of your wisdom too? Give the reader what they want, share tips on how to buy a house, this will give potential home buyers further advice which they may have otherwise overlooked.
Other tips to share about buying a house could include how to get finances in place, what to look for when viewing a property and how to budget effectively to cover any extra costs.
How to get a mortgage
Buying a home is a long time investment and for the majority of buyers, the most expensive purchase they will make so it’s important to get a mortgage that is affordable. Being an estate agent you will most likely know a great deal about mortgages, you might even offer a mortgage service with a handy online mortgage calculator. It’s very likely that your website visitors will want mortgage advice, so why not give them it?
Did you know that the word mortgage comes from a French word meaning ‘dead pledge’?
Your property listings
A website article can be about the best properties for sale this month, an open house event or even the latest price reductions. At least once a month write an article about these latest offers and events, include links to more information about these properties or upcoming events in case anyone would like more information.
In the property industry there is so much to talk about. Writing fresh blog articles on a regular basis will show search engines that you are the best (which will improve your ranking) and it will show existing and potential clients that you are the best at what you do. Not got time to write a blog post every week? That’s not a problem, as part of our affordable digital marketing package we will write, optimise and publish articles for you. Contact us today for more digital marketing tips, or request a FREE digital analysis.