Why Should Estate Agents Get Digital?

Thursday 24th May 2018
Why Should Estate Agents Get Digital?

Digital Technology is continuing to transform the way businesses operate, and with so many different solutions available for businesses within various marketplaces it is difficult to know where to start. This is especially apparent for those involved within the property industry. In the main, those operating in this field have long been relatively old-fashioned and the thought of employing new techniques and tactics can result in a mild panic attack for certain individuals.

“Now, with the arrival of online estate agencies, it is time for those who have become too set in their ways to embrace digital innovations or fall victim to the digital pressure that surrounds them.”
Jamie Arthur – Director, Property Webmasters

Being in the digital industry, it is difficult for us to understand peoples reluctance to get digital, it doesn’t necessarily mean that you need to overhaul the day to day functions of your business, it is simply a case of implementing new features into your operations that are designed to;

  • make things easier,
  • save you time,
  • improve efficiency,
  • attract a wider range of clients,
  • manage staff/workload,
  • beat your competition,
  • reduce costs,
  • help you ride the wave to success!

Where do you start?

The best advice here is to evaluate your business critically by looking at things with a fresh pair of eyes. You may want to look at some of the below questions as a starting point:

  • What do you do on a daily basis?
  • What takes you the most time?
  • How do you communicate with clients?
  • How do you access your clients details?
  • Do you communicate with previous clients?
  • How quickly do you respond to queries?
  • Do new leads get an automatic response from your company?
  • Do you get leads from online resources? Website, property portals, social media?
  • How do you attract new instructions?
  • What would you like to spend more time doing?

Answering the above questions will help you to understand what frustrations you have in the business, where you might be able to save time and how you can improve online. If you find yourself losing time, losing clients and falling behind your competition then contact us for a free consultation.

How can you plan for the future?

Looking into the future… How can you prepare for this so that your estate agency remains at the top of its game? Who out of your competitors will still be in business in 5 years time? Will you?

We spoke to Mike DelPrete, a leading industry expert in Real Estate Tech, on some of the issues facing estate agencies in the future. A few of the questions covered can be seen below:

What must an estate agency do today to safeguard their future?

Understand the critical importance of intelligently combining people and technology. The emerging leaders in this space are using technology to automate the mundane parts of their business to improve efficiency (and lower costs), and provide consumers a better experience. Technology won’t replace people, but agents that leverage it are going to provide a superior experience.

What do you think the biggest Lead Generating resource will be for estate agents in 5 years time?

The Internet will continue to be a huge generator of leads; they may come from property portals, Social Media, or other emerging platforms. Estate agents would be foolish to underestimate the power of the online industry.

What is the Number 1 Tech tool that all Estate Agencies should embrace in the next 2 years?

Estate Agents should embrace intelligent communication and lead management tools. Once an agent receives a lead, they need to communicate with them in the most efficient way possible, and stay in constant touch. And it needs to be however each customer wants to be communicated with, so the style needs to be adaptive.”

With special thanks to Mike DelPrete – Please view his Emerging Models in Real Estate Report >

So… why get digital?

If you want your business to still be running successfully in 5 years time then you have no choice. Some of the key points to address are highlighted below:

  • Your digital exposure – Website, social platforms, google business listing, property portals.
  • Lead management software
  • Auto-responsive communication to clients
  • Remote access to your services
  • Staff/Task Management tools

We hope this helps… We are passionate about our clients success!

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