Estate agents in 2023 rely heavily on online advertising and digital marketing across social media, email, and search to promote residential and commercial property listings and services to potential buyers and sellers. Choosing the right digital platforms is crucial for reaching the widest audience of house hunters and homeowners looking to sell.
This article explores the main online advertising methods and marketing ideas used by estate agents and real estate businesses to help you advertise your property, sell your house fast, and stand out from the crowd. Whether you’re a high street agent or an online estate agent, effective estate agent marketing is key for attracting more referrals and selling more properties in your local area. Optimizing your real estate website and leveraging tools like Google My Business can help you connect with buyers and sellers.
Property portals are the most popular places people search online to find real estate agents and view property listings before contacting an agency. Major portals attract huge numbers of active buyers and sellers, so having a strong presence on leading websites in your region is key.
Optimizing your listings and profile across the top portals ensures maximum visibility among local house hunters searching online. High-quality photos, enticing descriptions, and comprehensive details on your portal listings can help generate more buyer and seller leads.
When it comes to marketing your estate agency business online, there are several effective strategies you should consider:
Rightmove is the UK’s leading property portal, with over 50% of active home buyers and sellers visiting the site to search listings. Given Rightmove’s dominant market position, listing properties here is essential for estate agents to achieve maximum exposure among motivated house hunters.
Optimizing your Rightmove listings with enticing descriptions, high-quality photos, floorplans, and comprehensive details can help generate more quality leads. This gives potential buyers the information they need when searching for their next home.
However, while Rightmove is a vital platform, relying solely on this portal is not enough in today’s digital landscape. A balanced multi-channel approach across Rightmove, Zoopla, your own website, email marketing, social media advertising, and Google Ads provides full visibility across search and social.
Major property portals like Rightmove and Zoopla are essential advertising platforms for estate agents in 2023. Listing residential and commercial properties on these high-traffic portals gives maximum exposure to the thousands of potential buyers searching for homes online each day.
According to Rightmove statistics, over 50% of all UK property hunters and homebuyers looking to sell their house visit Rightmove on a regular basis. Given the huge audiences, optimizing your listings with great photos, descriptions, floorplans and comprehensive details can help generate more quality leads.
Platforms such as Facebook and Instagram allow estate agents to advertise property listings to targeted audiences. Sponsored posts can precisely target buyers on social media based on location, age, interests etc. Tailoring ads this way provides excellent exposure among local people likely to be searching for homes in your area.
Social platforms are also useful for building your estate agency’s brand awareness in 2023. Posting engaging lifestyle content, local area guides, market updates, and property blog posts can help establish your business as a leading authority on the local property market.
Developing social media marketing campaigns with great visuals and video content can make your agency stand out from competitors. Work to build an audience of followers across your social profiles. This gives you a direct route to promote new property instructions, open house events, development updates and more.
Use hashtags related to your region and the property industry to increase engagement. Respond promptly to all social enquiries to provide good customer service to prospective buyers and sellers contacting your agency.
Optimizing your estate agency’s website for relevant keywords can help attract organic, localized traffic from search engines like Google in 2023.
Ranking well for searches like “[town] estate agents” or “[town] properties for sale” raises visibility among potential vendors looking to sell their homes and list with your agency. SEO helps you stand out from competing agents bidding for online visibility.
Create blog content and detailed area guides optimized for keywords house hunters use when searching online. This helps position your agency as an authority site for useful property content.
Use keywords throughout your website including on page titles, meta descriptions, headers, image alt text, and in the body content. Carry out keyword research to identify high-volume searches with low competition.
Track your website’s SEO performance using tools like Google Search Console. Monitor your rankings for target phrases and tweak your on-page optimization over time.
This covers the key online advertising and digital marketing channels that estate agents should consider in 2023. A balanced approach across property portals, email marketing, social media, SEO, and PPC is recommended to maximize your reach among both home buyers and sellers in your local property market.
Begin by optimizing your listings and profiles on leading portals like Rightmove and Zoopla – this is where most property searches start. Develop engaging social media profiles on platforms like Facebook and Instagram to build brand awareness and advertise listings. Leverage Google tools like Maps and Ads to improve visibility among localized searches.
Build your email subscriber list to directly promote new instructions and events. Create search-optimized content to attract buyers researching online. Monitor analytics closely to assess the return on investment from your various digital marketing efforts. Adjust your strategy over time to focus on the platforms and campaigns delivering the best results.
With an effective online marketing approach, estate agents can connect with more potential clients and strengthen their position as the leading local property experts in their area.