As one of the most relied-on marketing platforms for agencies, Meta likes to keep marketers on their toes when it comes to the latest updates and features.
In the last few months, Meta has announced a variety of both paid and organic features, that are currently live or still in testing, which agents need to be leveraging within their strategy.
If your agency heavily relies on WhatsApp to contact or reach out to prospects and clients, this update will help bridge the gap between your organic and paid advertising.
Meta is rolling out a new feature that will allow you to create ads directly from the WhatsApp Business app. Not only is this great for saving time, but it will improve the efficiency of your overall marketing and allow your prospects to reach out to you on a much more personal level directly from a campaign.
With 7 out of 10 people preferring to reach out to businesses on a much more personal level, this is a great step in the right direction for small businesses. Here’s a sneak preview of what it could look like.
That’s not the only update WhatsApp update Meta is rolling out… With the ability to post campaigns directly from the WhatsApp business app comes the ability to view your WhatsApp messages from your Messager inbox.
Keeping everything, from your Instagram to Facebook and now WhatApp messages all in one place, allows businesses to be a lot more streamlined and effective when reaching out to clients and prospects.
Contact us today for more information on how WhatsApp ads can benefit your agency!
The moment we have all been waiting for… we can now see conversion metrics for 8 breakdowns, including, age, gender and country.
A dream come true for both marketers and Estate Agents, not only will this allow us to identify in more detail the exact area the leads and traffic are coming from, but it will allow us to be much more proactive when it comes to making changes regarding your target audience and which campaigns are performing best.
Working hand in hand with this, 28-day click attribution is back for reporting. This means we can now also compare your monthly results against other attribution windows to compare the short and long-term impact of our campaigns.
Meta has also recently announced that they are testing a new feature that will allow businesses to send promotional message campaigns via Messenger to customers who opt-in.
For example, a customer may opt-in to receive notifications about upcoming offers, this will then allow your agency to keep customers engaged and up to date with any upcoming development releases or changes to your services.
Heavily reliant on by small and medium-sized agencies, Meta’s Lead Generation tools are a great way for real estate agents to grow their customer base and generate leads from both ends of the funnel.
Hoping to improve ‘end-to-end’ management of lead generation, here are a few updates they are launching:
With social media taking over 25% of all digital media consumption, not only will this help small businesses market and connect with customers but it will be a great step for businesses looking to improve their productivity.
Here are a few more recent changes to the platform:
If you like the sound of some of the recent changes but don’t know where to start when it comes to your Facebook and Instagram ads, leave a few details today for some insight into how we can help your agency be seen online!