Social media is a great way to interact with new and existing clients; it’s putting a presence to a business and making you more accessible resulting in the attraction of new clients. This also makes you more approachable because it’s a less formal way of communication.
Over the past few years’ social media has become increasingly important. But the growth of social media isn’t coming to an end any time soon. Facebook currently has nearly 400 Million active users with 1/2 Million new users every day! Twitter is not as popular with 288 Million active users a month but it is still growing very fast.
Social media also increases brand recognition such as adding your logo to profile pictures; this will make more people see your brand resulting in it becoming more recognisable. A study carried out by Texas university showed that social media makes existing customers more loyal to your business because they continue to interact with you even when they are not an active customer.
With every customer that comments or interacts with you through social media, this gives you a chance to show of your customer service skills. This will set a good example for your company.
Social media also gives you the opportunity to look for competitors. You are able to see what they are doing, what clients they have and how popular they are. You are also able to search for people posting about the service you have to offer, which is a great way to gain new clients.
Most search engines now calculate their rankings from a company’s presence on social media. So if you are looking to improve on your SEO (Search Engine Optimisation) then social media is the way to improve this.