The Importance of Responsive Web Design

Tuesday 28th April 2015

Responsive web design allows a website to change size to match the screen you are viewing it on. So when you open a website on a phone it will optimize the website for your current view. Responsive websites also take into account things such as touch screen, so it is much easier for the user to navigate around a site.

 

With the varied range of handheld devices such as ipads, tablets and mobile phones, responsive websites are becoming much more important. Having a mobile friendly website is becoming more essential if you are wanting to improve your SEO (Search Engine Optimisation). In 2014 mobile sales rose above desktop sales, so it is expected that mobile Internet usage is going to increase above that of desktop Internet usage.

 

The advantage of having a responsive website is that you only need to have one website and it will be optimized on all devices. If your website isn’t responsive then you will likely be paying to host and manage 2 or more websites which in the long-run will cost you much more moving forward.

 

Having more than one site to fit different sizes also causes you to have duplicate content which isn’t good for SEO and could result with your competition leaving you behind. However if you have a responsive website your domain name will be the same for all devices, and your SEO rankings will not be compromised. A recent Google update has put huge emphasis on the use of mobile friendly websites, favoring them above others.

 

Concentrating on one SEO campaign and on one website development will improve your organisation. Then all of your focus can be on that one responsive website rather than it spread over two or even three websites!

 

Stay ahead of the game and contact us today to get your new responsive website >

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