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The Importance of Online Marketing

Friday 10th April 2015

As Internet use becomes more and more popular the importance of Internet marketing keeps growing. It is vital for all companies to have an online presence, it is where the majority of clients are found and contacts are established. However online marketing isn’t just to attract new customers, it is also used to communicate with existing clients.

A report predicted recently that online retail marketing in the UK would grow by 110% in the next 10 years, which will then reach £123 billion by 2020. Last years online sales grew by 18% to £58.8 Billion.

A lot of companies are using social media to communicate with existing clients as well as trying to attract new customers. Social media is an easy way to keep in touch with existing clients for example tagging them in work you have completed and commenting on posts, all prolonging the business relationship and setting a good example for up coming clients.

SEO (Search Engine Optimisation) is the ranking of where you stand in different searches on the Internet. SEO is becoming more common as Internet and social media use becomes increasingly popular, social media also plays a vital role in where you stand with SEO. All of the above have resulted in many companies hiring professionals in SEO to make sure their company stands out from the crowd!

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Online marketing is a very cost effective way to advertise your company. The cost for social media and websites is very minimal compared to physical media such as flyers and brochures. Online marketing also makes your business available 24 hours a day, there are no opening or closing hours for people to search your website. It also over comes distance barriers as you can appeal to people all over the world.

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