How To Succeed In Email Marketing

Friday 12th January 2018
How To Succeed In Email Marketing

Email marketing is one of the best strategies that you can use to interest your clients and keep them engaging with you. Did you know that 63% of estate agencies engage in email marketing activities? This means that over half of your competitors are sending marketing emails as their main source of communication.

To succeed in email marketing for your estate agency, follow our top tips below:

Personalisation

Sending out generalised emails which look like they have been sent to all contacts makes it look like spam, this will be deleted by the user. To fully embrace the power of email marketing it’s important that you personalise your emails to each and every client.

Make your emails more personalised, if you have a database of emails with names attached you can customise your email content by adding their name into the subject line automatically, which most email marketing platforms offer. Emails with personalised subject lines are 20% more likely to get opened.

Catchy Subject Line

If your email subject line is dull, no one will want to open it and it will most likely be moved to trash. When you are targeting property buyers make sure that you leave them wanting to find out more.

Top things to keep in mind when coming up with a catchy subject line are:

  • Keep it short – the standard length of a successful subject line is 50 characters, people want you to get straight to the point.
  • Get to the point – The best subject lines gives the reader a clear understanding of what’s in the email so they are more likely to open it.
  • Ask a question – They will want to open the email to find out the answer.
  • Personalise – make sure you use email marketing platforms handy personalisation tools to make your rader feel like your emails are personalised to them.

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Email Automations for conversions

It’s vital that you keep people interested, this is where automated emails can help. An automated email can be sent to anyone in your email database that has completed a certain action. This could be if someone has signed up to receive the latest property news or if someone has enquired about a free property valuation.

The benefit of an automated email here is that if you have them all set up, once someone requests certain information, they can automatically receive a personalised email. This can save a lot of time and can naturally bring clients to enquire about your services. Not only that but with automated emails you can schedule specific emails to send at specific times to certain people who open certain links in your email, the targeting possibilities are endless and effective.

Did you know that 83% of companies that use automated emails say that the biggest benefit is being able to send more relevant messages.

Optimise for mobile

Over 40% of emails are opened on mobile first, where the average mobile screen can only fit 4-7 words. If your emails are not optimised for mobile, then almost half of your audience will not be able to see your content and lose interest.

As you can see, email marketing is an important part of your marketing efforts, if done correctly. So If you are looking for for more leads to your website contact us today and see how we can produce a professional email marketing campaign for you.

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