Property Portals and Real Estate websites are becoming more popular, therefore your website needs to be up to date with the newest and best features to make sure your website stands out.
Filtering: There are hundreds, perhaps thousands of houses for sale within a users requirements at any given time so having to scroll through endless amounts wouldn’t make a client want to stay on your website. Users are becoming increasingly inpatient, so it’s important that you give the user the ability to specify their own requirements for property, this is nothing new but providing an advanced filtering system can improve conversion rates massively.
Price: Price range is a huge part of the filtering process, 99.9% of people will have a budget when it comes to buying a new house, so they are limited to what they are going to spend. Therefore instead of them having to scroll through houses they know they are not going to be able to afford the website will narrow it down to the margin they want to be looking at, this is vitally important for both sales and rental searches.
Location: You can also have a map showing where the property is, the pin-point location of a property is becoming more and more desirable in property searches. Particularly when searching outside of a user’s known area. This gives the clients a better understanding of where the house is based and the type of area it is in. It gives them an idea of what is around the area such as shops, parks and catchment schools. Draw map search is also common place now, allowing a user to draw their exact search area using an interactive map.
Property Alerts: Take the stress away from a user by giving them the ability to specify their search requirements and get notified on properties that match such requirements when they come on to the market! Great for spreading the word about new properties and also an opportunity to offer further services.
Travel Time: Travel time is key when looking for a new house. Majority of house hunters have jobs so they will be prioritising how long it will take them to go to and from work. Or if they have kids it may be travel time to and from school. So websites can now base a search on the travel time to the areas you specify and can find you homes available within the distance you are looking for.
Clients are the main focus when it comes to business, it is important that you make sure your website has all of the features which make their experience enjoyable so they keep coming back!
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