Have you thought about your website this winter? Don’t let your website fall behind because it’s probably the first thing that clients will see when they find your business.
Did you know – 95% of people now search for their next home online?
If prospective buyers see a website which hasn’t changed, what are their first thoughts?
Here are our top tips to get your website winter ready:
When was the last time your content was updated? If it was recently, did you check every page?
Spend some time checking through each and every page of your website for any content which needs updating. A website showing out of date information can confuse users and does not show brand consistency. Update your Christmas opening hours and note any periods when you are closed, if your opening hours do not change over the Christmas period, say that they will not change so clients are aware that you have not forgotten. Publish new content on your website to show users that you are active and your website is fresh and up to date. This could be done by publishing regular news articles or blog posts.
With frosty mornings and dark nights, many of us would prefer to sit in the comfort of our own home online shopping rather than brave the cold weather. Have you online shopped this winter? How frustrating is it when you are trying to view something online and the website takes a long time to load, or simply doesn’t load at all? What do you do? Move onto another website? Don’t let your website be the one which frustrates users. With less potential sellers and buyers over the winter season due to other commitments, it is even more important that your website is fully responsive.
Did you know that users begin to drop off a site when its response time is longer than 2.5 seconds? Use Google’s website speed test to see how fast your website loads!
Is your website fully optimised? When was the last time you checked that all links are still working? Go through each page on your website checking that everything works, try all internal and external links including your social media icons. Ensure that any broken links are fixed and any missing images are replaced to show that you are constantly looking for ways to improve your site.
So, if you were a client looking for Estate Agents in your area, where is the first place they are likely to look? Google is the world’s most popular search engine so you need to get your company showing up on the first page of Google to receive more website traffic. To do this, research needs to be carried out on your most popular estate agency keywords to determine which keywords should be optimised for which pages.
We can help you with all of the above. We are currently offering a FREE Digital Analysis to show potential website improvements. Within our free analysis we will analyse your website to see what needs improving to get seen online. This is completely free with no ties or payment terms and conditions. Contact us today for more information!
By Ben Spowart