As an estate agent, it is crucial that you have a website that can function on a variety of devices. Your website is put in place to provide users with information efficiently and effectively. In this blog, we are going to explain what a responsive website is, how it can benefit you as an estate agent and how the process of making one responsive website is a lot more favourable than creating multiple websites that function on different devices.
A responsive website, often called a ‘mobile-friendly’ website, is an approach to the design and functionality of a website. It enables a single site to operate and adapt to a range of devices, screen and window sizes. This means that a website can optimise itself in order to be easily use and fit the screen resolution it is being viewed on, on a variety of devices such as mobile phones, desktops and tablets.
With the varied range of handheld devices such as tablets, mobile phones and iPads, responsive websites are essential. Responsive websites also take into account certain features such as touch screen, so it is much easier for the user to navigate around a site. When looking for property, users typically spend at least 5 minutes running through a website they like. However, if they come across an error in functionality or design they are highly likely to leave your website and go straight to another agents!
Having a responsive website sounds like a good idea, based on what has already been discussed. However, let’s turn that into an excellent idea! Here is a list of the main benefits of having a responsive real estate website:
As previously mentioned, there are many benefits to having a responsive website, which also includes low maintenance. Having one website that can optimise to function on all devices will be much more cost effective than paying to host and manage two or more websites. In the long run, this will end up costing much more when moving forward. In addition to the cost, having multiple websites would cause you to duplicate content which isn’t good for SEO. However, one responsive website will enable you to have one domain name for all devices, meaning your SEO ranking will not be affected.
What a responsive website looks like:
This is one of the websites we have produced at Property Webmasters.The challenge on this project was to bring properties together with golf resorts/courses in various locations worldwide, whilst also offering an intuitive search system so that users could search for properties freely and easily. Creating a responsive site for this project allowed the site to be accessed on multiple devices while still being able to function, display images and content beautifully.
If you would like to speak to us about all things websites, or how we can help you improve your online presence, get in touch with us and a member of our team will be happy to discuss some options with you. Contact us here!