As internet use becomes more and more popular, the importance of online marketing keeps growing. It is vital for all estate agencies to have some form of digital presence, which is where real estate online marketing comes into play. These days, this is how the majority of estate agents find clients and contact them. However, online marketing isn’t just a way for estate agencies to attract new customers, it is also used to communicate with existing clients too.
Online marketing is a very cost-effective way to advertise your real estate business. The cost for social media and websites is very minimal compared to physical media such as flyers and brochures, which is why being digital is so important. Online marketing also makes your estate agency available 24 hours a day, there are no opening or closing hours for people to search your website which means it can be accessed in the user’s own time. It also overcomes distance barriers as you can appeal to people all over the world, not just your local area.
In today’s technology-driven world, more and more property buyers are turning to the internet to look for a home. In the real estate market’s current state, it’s now more important than ever to have a solid real estate online marketing plan. A successful strategy will maximise your exposure and help you to develop a strong and trustworthy brand online.
Effective communication is quick. However, effective real estate online marketing is a long-term game. And that’s where SEO comes into question. Many people believe that simply adding a few keywords to their content will help them get to Google’s top spot. However, optimising your estate agency website isn’t something that can happen overnight. It takes time for search engines to recognise you as a trustworthy source in your industry, and you’ll only be shown in search results if what you’re providing is relevant to a user’s search query. Real estate SEO isn’t a one-off, it’s an ongoing process that takes time and effort. There are lots to consider, but it’s a huge part of real estate online marketing, which is why a lot of estate agencies tend to outsource this aspect of their strategy – they simply don’t have the time or resources to be able to gain the results they wish.
Did you know that approximately half of all web browsing activity is completed on a mobile device? Your estate agency website needs to be reponsive, which means it should work efficiently no matter the device that is being used to access it. If your website doesn’t load quickly enough or if it’s hard to navigate, these can be major factors that put a user off and make them search for a property elsewhere.
A lot of estate agents don’t realise that social media can be used to communicate with existing clients. It’s not just a platform for creating organic posts or attracting new customers. Instead, social media is an easy way for estate agents to keep in touch with existing clients. You can do this by tagging them in properties they may be interested in and commenting on posts, all prolonging the business relationship and setting a good example for upcoming clients.
Email marketing is another great form of real estate online marketing. Email campaigns allow you to communicate with those who are interested in your properties and the services you provide. Custom-branded emails full of educational content are effective ways to communicate online with your audience.
The real estate world is hugely customer focussed. And with users wanting a response quicker than ever before, sometimes the best way to quickly communicate with an audience is to have a live chat facility. However, you should only have this on your website if there is someone there to respond. During closing hours you can set up an automated response that collects someone’s contact details, allowing you to reach out to them as soon as possible. This reduces the risk of the lead going cold.
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