How HubSpot Can Help Your Estate Agency

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By Millie Taylor
How HubSpot Can Help Your Estate Agency

What exactly is Hubspot?

Hubspot is an all in one marketing, sales and service platform that helps grow your business without compromise, because ‘good for the business should also mean ‘good for the customer’.

At Property Webmasters, we are here to enlighten you on not only what HubSpot can bring to each department of your agency but what benefits it can bring to you overall. By using HubSpot it allows everyone in your company to work off the same ‘central point of truth’ allowing for an overall smoother handover between each team as well as providing a more positive experience overall for your customers.

Not only does HubSpot help you attract buyers and convert leads, but as a result of using its CRM, sales and marketing platform it also ultimately allows you to sell more property.

Now more than ever Hubspot is the ideal platform for estate agencies, by providing sales and marketing automation, HubSpot saves you time and also means that your remote work can become a lot simpler and effective. Hubspot also allows you to track all communications in one place, with full ROI tracking in place as well as providing your company with advanced reporting, so that your agency can see the bigger picture as well as granular analytics which give a deeper insight on your performance.

As well as helping your business overall, Hubspot is a great tool to assist specific departments in your business, one being your marketing team. The tools provided on HubSpot allow you to easily manage your marketing all in one place, with tools such as:

  • Complete Email Marketing Platform
  • Integrate & Manage your PPC campaigns
  • Publish your Social Content
  • Create & Publish Landing Pages
  • Automate your Campaign Elements 
  • SEO Recommendations and topic clusters
  • Reports & Analytics

These are just a few tools that Hubspot has in place that can overall assist, positively influence and benefit your marketing team.

How Hubspot can help you understand your Customers Journey

Hubspot has taken the ‘traditional funnel’ where someone moves from marketing to sales to customer service all in separate functions and transformed it into a new customer journey where each stage feeds into one another and everything is connected, allowing leverage at every stage. 

How HubSpot Can Help Your Agency Grow

With a variety of different tools, HubSpot not only allows your business to grow but to take full advantage of the opportunities on offer.

Here are just a selection of the tools HubSpot has in place and how they can help:

HubSpot CRM –  A suite software that helps your business grow better by integrating every team’s tools, data and processes.

Sales Hub – Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you dislike and close more deals more efficiently.

Marketing Hub – Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Service Hub – Customer service software to help you connect with customers, exceed expectations and turn them into promoters that grow your business.

CMS Hub – Content Management software that is flexible for marketers, powerful for developers and gives customers a personalised secure experience. 

Overall HubSpot is an extremely powerful and unique platform that not only can help your Estate Agency grow externally but grow/develop your internal team.

Take full advantage of the opportunities on offer and reach your Agencies full potential with the help of HubSpot!

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