If you work in property marketing, especially with new build projects, you will know just how demanding and time consuming the process can be. From launching a project and preparing all the marketing materials to making sure everything is updated across every platform and channel, it is easy to lose days or even weeks just getting the basics in place. And when it does take weeks, you may have already missed the boat as New Builds can sell out quickly.
At the same time, the market has become faster and more competitive than ever. New Development campaigns need to go live quickly. Buyers expect a seamless digital experience. And businesses like ours need a way to manage everything more efficiently, without the usual delays and production bottlenecks.
That is exactly why we created Devato.
Devato is a marketing platform built specifically for estate agents and property developers who deal with new developments. It is designed to take what used to be a slow, complicated and expensive process, and make it simple, fast and intelligent. With the help of artificial intelligence, Devato gives you everything you need to launch your new development marketing campaign from one place.
In this post, I want to walk you through what Devato.tech actually does, why we built it, and how it is already helping agencies and developers save time, improve their results and grow faster.
Marketing a resale property is fairly straightforward. You add the listing, upload some photos, write a few words and publish it. But marketing a new development is an entirely different story.
You are not just promoting one property. You are promoting a whole project with various phases and units. That usually involves:
And that is just the start. Most of the time, you are working with designers, developers, portal managers, CRM providers, marketing teams and sometimes international partners too. The amount of time and effort involved can be huge. Every development starts from scratch. And the pressure to launch quickly means there is no room for delay or error.
This is exactly the type of challenge Devato was built to solve.
Devato is a platform that helps you market new developments quickly, easily and professionally. Whether you are an estate agent or a property developer, you can use Devato to manage your campaigns in one place, without relying on multiple tools, external providers or slow turnaround times.
Here is how it works….
With Devato, you can build dedicated pages for each development that look great and are designed to convert. The platform gives you full control to upload your content, images, floorplans, pricing, location maps and more. Everything is presented clearly and professionally, and it is optimised for mobile and desktop from the start.
You do not need a web developer or a designer to get this done. Devato takes care of the layout and structure so you can focus on the content and marketing.
The best part is, once you have created a project page, you can update it instantly. New prices, new documents, new units released – it all takes seconds, not days.
Better still, we can implement feeds too, and with the help of our AI you could effectively build any number of landing pages and websites of different varieties with the click of a button.
One of the most powerful parts of the platform is the artificial intelligence built into it. With just a few inputs, Devato can help you generate things like:
This means you are never stuck waiting on a copywriter or designer. You can create professional marketing content on the spot, and refine it as needed. If you work with international buyers, the platform can also help generate content in multiple languages.
Devato gives you a central dashboard where you can see and manage all of your developments. You can keep everything up to date, assign roles to different team members, and track how each development is performing.
If you work with partners or multiple teams, you can give them access to specific projects without sharing everything else. That means more control and fewer mistakes.
You can also manage and update your property data, availability, pricing and assets across every project from one place. There is no more jumping between folders, emails and shared drives to find what you need.
Devato is built to fit into your existing setup. It connects with the tools and systems you already use, including CRMs, property portals and more.
That way, you are not replacing everything – you are enhancing it. The platform helps keep your data clean, up to date and consistent across the board. And because it removes a lot of manual work, it reduces the chance of errors and delays too.
Once your developments are live, you can track how they are performing through Devato’s reporting tools. You can see things like:
Devato is backed by 20 years experience in running high performance lead generation campaigns specific to the real estate industry. This means, we have implemented best practice into all web pages created for your developments, so have trust in the sense that the platform is perfectly set up for Conversion Rates to be as optimal as they can be.
Using Devato is not just about making things easier. It is about creating better outcomes for your business and your clients.
Here are some of the benefits our users are already seeing:
For estate agents, this means being able to win more new build instructions and deliver better results for your clients. For developers, it means having more control over your marketing and being able to move faster without sacrificing quality.
Devato is perfect for:
Whether you are managing one site or one hundred, Devato helps you keep everything running smoothly and professionally.
We have been working in the property marketing space for years, and we kept seeing the same problems over and over again. Too much time wasted. Too many tools involved. Too many delays caused by manual tasks or external dependencies. Lack of integration. Lack of best practice.
We built Devato because we knew there had to be a better way. A faster, smarter way to launch and manage property developments. A way to give agents and developers full control without needing to be technical experts. And a way to take the pressure off teams while improving results across the board.
That is what Devato is all about. Saving time. Improving quality. And helping you move faster in a market that never slows down.
If you are tired of the old way of marketing new developments, I would love to show you how Devato works.
Visit www.devato.tech to learn more or get in touch. You will be surprised how quickly and easily you can take your next development live, and how much time and stress you can save in the process.
