Did you know that 75% of new estate agencies fail in the first year?
You need to be successful in any business in order to keep operating and growing. As an Estate Agent your primary objective is to sell and rent out properties. But if this isn’t done successfully, you could find your business quickly dissolving.
One of the most important and first things for an Estate Agency to consider is building a successful team. Having a strong team of great estate agents is sure to set you above the competition and be one step forward on your journey to success.
So, how can you be successful?
Know how to sell
Knowing how to sell property to prospective clients is something a successful estate agent needs to do as second nature. But in this day and age is that all an agent needs to become successful? The short answer is no! There are so many new and upcoming trends which you can use to help generate leads and close a sale. Just using old textbook ways is simply not enough anymore.
For example – video is a huge trend, not just for estate agencies but for any website. If you don’t already have videos of properties for sale, the services you offer or even ‘live’ house viewings, you really need start now or risk falling behind! Prospect viewers like to see visual content rather than text, so give them what they want rather than what you think might just be ‘ok’.
Having the gift of the gab is one thing but knowing everything about the local area you are selling in and what value you can give clients is another. Knowledge is power, so staying up to date with the latest real estate trends and your local market will allow you to share this knowledge with clients, helping to close the sale.
Estate Agents are known for their busy day to day lives, but to become a successful estate agent you must reach the next level. And how do you achieve this? By becoming more digitally organised!
How can you achieve this?
You can set up emails on your mobile device to ensure that you never miss a new lead or client email whilst on the go. Another way you can stay organised online is by using Google Docs (Gsuite), this way you can access all word and spreadsheet documents anytime and anywhere. Your welcome!
We have been in the property industry for many years now (over 11!) so we know what estate agents need in order to succeed. If you are not ready to fully stay organised online, we have the solution for you! We have created a handy, yet effective Daily Schedule for Estate Agents that you can download HERE>
Networking can be an important part of any business, but as an Estate Agent this is especially important. The property industry is always changing and you need to keep up to date with the latest news, trends and tips to become successful. If you attend property networking events you could pick up tips from other estate agents and learn about any new trends. Some networking events invite buyers along, this is a perfect opportunity to use your Estate Agent skills and build long lasting relationships.
Networking doesn’t always have to involve going to events. You can also network online via social media or even online forums. You can find relevant Property Forums and add your comments or create a forum topic to instigate a new conversation. Becoming involved in the property community will get your name noticed which will increase your brand’s trustworthiness.
Top Tip – As well as networking, attend masterclasses and other industry related events to expand on your experience and knowledge. Afterall, the property industry is constantly changing!
Standing out from the crowd
Being successful involves standing out from the crowd. There are many Estate Agents out there, so if you don’t stand out, why would people choose you? You need something that other agents don’t have. You might think that you already stand out as you deliver exceptional service or have the most experience, shout about your assets and why people should choose you!
Don’t stop there, technology is always evolving, so keep up with trends and always be one step ahead of your competitors! Try using drones to showcase a property, this is a great way to show a property with a lot of land. Or maybe create a walk around property video so that potential clients can get a real feel for the property, what better way to show off a property than show it how it really is, live!
Technology is becoming more and more popular, so if you don’t already put a lot of focus on your website then now is the time. 94% of home buyers start their search online, so your website is a crucial part of your business. If the first thing a potential buyer sees is your excellent website compared to an old dated website, they are much more likely to trust you as a company. Technology also includes making your website mobile responsive, many internet users will use a phone or tablet to browse for property for sale, if your website is not responsive on all devices then you are likely to lose a lot of potential business.
Is you website mobile friendly? If not then why not take advantage of our FREE get more leads session? One of our expert marketers will personally review your website, call you and give advice on how you can increase your leads!
Don’t just stop there. Marketing your estate agency online can boost your business even more and if done correctly you will be on the first page of Google, generating a lot more traffic and a lot more leads! Check out our digital marketing page for more details!