If you are a real estate agent or agency looking to establish an online presence, having a well-designed website is crucial. An effective real estate website allows you to showcase your listings, provide information about your services, and connect with potential clients. Follow this guide to steps to building a high-quality real estate website.
The first step in building your real estate website is clearly defining what you want it to achieve for your business. Having specific goals will guide your strategy and design when creating your real estate website.
Some common goals real estate agents and agencies have for their websites include:
Defining your real estate website goals upfront ensures you build a site optimized to support your intended purposes whether it be lead generation, listing promotion, or showcasing expertise. With clear goals, you can align features, design, and content accordingly for maximum impact.
Picking the perfect domain name is an important decision when building your real estate website. The domain should align with your brand identity while being short, easy to remember, and communicating what your site is about.
Ideally, you’ll want to choose a domain name that is short and simple to spell to make it easy for people to remember and tell others. Incorporate relevant keywords like “real estate” or your city name to reinforce what your website covers. If possible, align your domain with your agency name or brand to create instant recognition amongst visitors.
Avoid using hyphens, numbers or other punctuation which can sometimes confuse people or make it harder to communicate the domain name verbally.
If your first choice of domain is already taken, get creative with other options. Try different extensions like .com, .net or .realestate to open up more possibilities. Add your city name, neighbourhood or other real estate keywords relevant to your market as needed. Shorten longer names by removing unnecessary filler words.
Change up the word order or use rhymes or alliteration to make it more unique and memorable. You can also add your team name to the domain or even make up a new word that embodies your brand identity. Be open to using both .com and .co versions as well.
Popular platforms like WordPress and SquareSpace offer themes and plugins tailored for real estate websites. Alternatively, hire a web developer to build a custom site to your specifications. Ensure your platform is mobile-friendly, provides SEO options, and allows integration with MLS listings.
Creating an effective real estate website is easy with Property Webmasters’ AgentPlus platform and website templates. Our professionally designed Estate Agent Website Templates provide an eye-catching, contemporary website design optimized for promoting your real estate brand and listings without compromising on functionality.
AgentPlus is designed with results and user experience as top priorities. It includes a variety of premium template solutions intended to help real estate agents generate more leads and sales through their websites.
By keeping search engine optimization principles in mind throughout website development, you can organically increase your local visibility and traffic over time through high rankings. SEO is an ongoing process, but early optimization sets you up for success.
When designing your real estate website, simpler is often better in terms of site navigation and layout. The goal is to make it easy for visitors to find what they need quickly.
Some tips for an intuitive real estate site interface:
By focusing on simplicity and ease of use, your real estate website interface removes friction from the visitor experience. This encourages visitors to engage further and convert as leads or clients.
Showcasing your property listings is one of the most important parts of your real estate website. To do this effectively, high-quality listing photos and videos are essential – be sure to hire a professional real estate photographer to capture properties in the best light with wide angles to showcase the spaces.
Organize listings clearly on pages with eye-catching thumbnail images, addresses, prices, number of beds/baths and other essential details prominently displayed so visitors can easily skim and click on listings that pique their interest.
Allow visitors to filter and search your listings based on attributes like property type, price range, location, amenities and more so they can narrow down options specific to their needs.
On individual listing pages, including photo galleries, virtual tours, detailed descriptions, zoning details, neighbourhood guides and information on nearby schools to provide comprehensive information about each property. Use clear calls-to-action to schedule showings or contact agents to streamline inquiries. You can also feature special listings on homepage banners to draw attention to new inventory or promotions.
Appealing listing presentation paired with robust search and filtering functionality makes it easy for visitors to your real estate website to find their ideal properties amongst your listings. Focus on showcasing each property in its best light while enabling customized browsing.
Launching a new real estate website is only the first step – you need an ongoing promotion strategy and fresh content updates to build authority and keep visitors coming back.
Start by promoting your website across all of your real estate marketing channels, including social media, email signatures, print materials, and any online ads. Share the link regularly and highlight different sections of the site through social posts – new listings, agent spotlights, market reports, etc. Use visual content from the website to attract clicks.
Also, submit your website URL to online directories and real estate review sites relevant to your local market so people can find and recommend you more easily.
Enable social sharing buttons on listings and pages so visitors can spread the word about properties they like. Make sure to register the site with search engines and submit sitemaps to facilitate crawling and indexing. Claim and optimize local business listings as well.
Analyze your traffic metrics to see which website pages perform best as entry points, then double down on promoting those access points. Keep visitors coming back by updating your site regularly with new listings, market insights, and other fresh content.
Send email newsletters and run targeted ad campaigns to direct subscribers to relevant website content. Ongoing optimization through promotion, content creation, and analytics monitoring is crucial after launching your new real estate website.
We start by understanding why people are looking for an estate agent. Seems simple but what customers are inputting into Google? Once we carry that research out we can then begin the SEO work for the property market you work in. Finding high search volume areas helps increase web traffic to estate agents.