If you’re reading this article, chances are you already have some sort of online presence. But is your online presence being optimised to the best is can be? Are you getting your latest properties noticed by the right audience? These are are things you must consider when looking to generate more leads from your Estate Agency website.
1. Craft the perfect website
Your website is a clients first impression of your business, it should run smoothly and look professional, after all, first impressions count. The majority of buyers and tenants will search online for property before visiting an Estate Agency and 48% of people review a website’s design to decide if the business is actually credible. So, if your website is slow, unoptimised or poorly designed you are likely to be losing a huge amount of potential business.
We understand that not everyone is an expert and it can be hard to determine if your website needs improvement or why you aren’t generating leads. We are the experts, so to help you out we are offering you the chance to receive a FREE website analysis where we can analyse your website and discuss what improvements could be made. Arrange your FREE session here>
2. Get noticed on Social Media
Social Media is the best free advertising tool you can possibly use, which should be taken full advantage of. There are over £2.5 billion social media media users and this number is continuing to rise. You can do anything from sharing featured properties to liaising with clients and booking viewings. You may already post regular updates but not optimising your efforts will result in little to no interest. Try running competitions where followers can ‘like’ and ‘share’ your page for the chance to win prizes!
What Social Media channels should Estate Agents use?
There are many social media channels out there that you can get involved with but it’s important to realise that not all social media channels will work for your Estate Agency. From experience we would suggest that you are active on:
To find out why you should be using these Social Media channels, download our FREE Social Media Hacks >
Social Media Paid Advertising
If you’re willing to invest in social media advertising, Facebook Ads, or even Twitter ads could be for you. Spending as little as £2 a day, you can promote properties to your target audience of people looking for property. This can increase your website traffic and even your website leads, but be careful, Social Media ads are not for everyone.
3. Advertise on Property Portals
When searching for property you will notice that Property Portals tend to appear on the first page of Google. Potential buyers are likely to search on leading property portals such as Zoopla and Rightmove because these are trusted and well known websites. This also saves time looking through each individual Estate Agents website to find a property of interest.
We can offer a discount to clients when advertising on some of the leading property portals in the market, if this is something you’re looking to do, please don’t hesitate to contact a member of our team today on: +44 (0) 1429 450510.
4. Digital Marketing / SEO
Digital marketing is fundamentally the backbone of your website, if fully optimised for major search engines you will receive more website traffic which in turn will get your properties noticed by a lot more people. Even though this is a slower way of getting properties noticed, SEO should never be overlooked. It will build your websites trust for future proof sales.
Another form of marketing that will help get properties noticed includes sending regular newsletters to prospect buyers. If you have a client database already set up, what better way to get your latest properties noticed than sending them directly to the people who you know will be interested.
Don’t want to wait for organic traffic to come in? Why not dabble in the art of Google AdWords. Using an experienced PPC specialist you can promote all your top properties for sale right at the top a Google search. Depending on how competitive your target market is and your budget, you can get properties noticed right at the top of a Google search by using target keywords such as ‘property for sale in [YOUR LOCATION]’.
5. Images & Videos
I’m sure you’re already aware that high quality appealing images will get a property noticed. But is this enough? Video is becoming more and more popular and is not yet widely used to its full potential by many Estate Agents.
Get ahead of the competition and upload videos to your property listings, this is something that will no doubt cost more to set up than property images but if you invest time into better ways to sell properties, the better results you will receive. Optimise property listing videos by introducing property tours or even a walk around of the local area to give potential buyers a realistic feel of the neighbourhood.
There is so much more to getting properties noticed online than meets the eye. In this article we have discussed some well established ideas on how to get properties seen by your target audience but also some that you probably didn’t even know about! But don’t stop there! If you’re looking for even more ways to get properties noticed, our digital marketing package encompasses these techniques and much more! So, contact a member of our expert marketing team to find out how we can help your Estate Agency succeed online today.