As an estate agent you need to be able to use marketing tools to effectively gain new clients, generate leads and keep in contact with existing clients. Email marketing is an effective way to do this, there are over 269 billion emails being sent every day, so to get the most out of this excellent marketing tool, follow our top tips below.
TV, newspaper and billboard advertising involves printing costs, postage costs and advertising costs which can be costly. You may be surprised to know there are equally effective ways that you can target a large audience at a fraction of the cost. Email marketing is probably the most cost effective marketing tool an estate agent can use to their advantage.
Unlike traditional forms of advertising, email marketing is one of the cheapest and easiest ways to advertise your latest properties among a targeted audience. To create an effective email campaign, use customisable websites that offer free ready made templates such as Mail chimp, you don’t have to be a designer to create an effective email campaign.
Integrate social media
Encourage subscribers to share emails with friends and family who may be interested in what you’re offering. You can do this by including social media sharing links in the email, this will allow customers to share your content at the simple click of a button. When a subscriber shares an email with friends and family, it will gain more brand exposure and credibility.
Reach people on any device
A responsive email template enables subscribers to open your special offer from any device. Whether that is a desktop, mobile or tablet, This won’t restrict your customers ability to view all the latest properties.
These days a typical customer will open an email on a mobile phone for convenience, this means your email must be readable on every device. If your email campaign is not responsive, you will not gain the full benefit of a truly engaging email campaign.
Personalisation in digital marketing has come a long way, providing personalised emails to your target audience is an excellent way to engage with customers and receive a high conversion rate. 96% of people asked in a study said email personalisation is an effective marketing tool that is increasing year on year.
Splitting your mailing group into smaller, manageable lists will allow you to customise email campaigns that are more related to your target audience. If you advertise property in various locations, create different email campaigns for each location you’re targeting.
There are so many email marketing techniques out there that can effectively be used in the property industry, with the right professional help you can turn an email campaign into an effective email marketing strategy that gets results.
Are you looking for professional email marketing help? You are in the right place, our expert digital marketers are at hand to help with your personalised digital marketing needs. Contact us today to find out more.