Do you dream of becoming a successful estate agency? Are you struggling to overcome the struggles associated with the online world? If you’re ready to take your estate agency to the next level but are stuck in your ways, these insanely successful estate agent marketing ideas will help your business grow in ways you never knew possible. 92% of buyers use the internet to begin their house hunting quest, highlighting just how important it is for estate agents to have an online presence. Sometimes inspiration can be lacking or you may just not have the time to come up with the ideas yourself. Here are our top 10 estate agent marketing tips that are sure to set you up for success.
1. You’ve Got to be on Social
One of the best forms of estate agent marketing is social media. Whether it’s paid or organic, there are plenty of social media platforms out there that allow you to grow and adapt your estate agency. With more and more people searching for a home on their phone, social media is a great way to reach out to them. Social media for estate agents is a lot more than just reach, it’s all about brand awareness, engagement, traffic and leads!
2. Check on Your Competiton
Something you need to be doing as part of your estate agent marketing strategy is analysing the competition! By seeing what they’re doing and how they’re performing online, it’ll help you form a successful marketing plan. It’s always a good idea to know what other real estate agents are doing in your local area. What do their websites look like? What are they doing on social media?
3. Create Email Campaigns
Email marketing is a great way for estate agents to reach their target market. It’s an effective estate agent marketing tool that is now more dominant than ever before. Not only does it help you to save time and money, but it’s a fantastic way for you to generate leads and drive traffic to your website.
4. Have a Professional Website
A real estate website – and a professional one at that – is key to online success. 99% of your potential target market is online, with all of them looking at your website at some stage during the cycle. An estate agency website should attract lots of users and convert them into potential clients! If your current website isn’t doing this, then it may be time to revamp your look. And don’t forget that it needs to be mobile friendly, offer a great user experience and be full of well-written content – these three things work hand in hand when it comes to having your website found online.
5. Write Creative & Original Content
An important part of estate agent marketing is SEO, you won’t succeed online if you don’t write creative and original content. What users read on your website needs to be not just well-written and grammatically correct but also engaging and something that provides them with answers. It’s all about creating irresistible content that’s designed to capture leads and interest your audience. The more of this you can get on your website, the better!
6. Make Use of Video Content
Videos are a great form of estate agent marketing, especially when utilised correctly. It’s an interactive form of content that allows you to reach new heights, increase conversions and boost ROI. Videos are exciting as it means that your audience can watch and listen rather than sit and read, providing you with more opportunity to explain everything in more detail without overcomplicating it. From virtual tours to animations, there are lots of things you can do with video content.
7. Be Present on Google My Business
If you’re not already present on Google My Business, why aren’t you? It’s ideal for improving your online visibility and getting your estate agency found online. Having an account set up makes it easy for users to find you in search and map results. 92% of home buyers will start their search online, so a strong online presence is essential. Google My Business enables you to display your estate agency’s details in one place as well as gain trustworthy reviews.
8. Host a Webinar
Now, this is something a little different! If you’re comfortable and confident, hosting your very own webinar is an ideal way to generate some attention for your estate agency. You could run a session on the latest properties in your area, what to look out for when buying a home or a general Q&A with your audience. If you film and record this then the content can then be repurposed as separate videos which can then be shared on social media.
9. Go Old School with Direct Mail
What was once an effective form of estate agent marketing before the rise of the world wide web is coming back into fashion. Direct mail is a great way to reach your audience, grab their attention and connect with them on a personal level. It can be combined with your digital marketing efforts as a way to build a relationship and trust with your audience.
10. Look for Links
Building a strong backlink profile for your estate agency website is a key part of SEO. The importance of high-quality backlinks from relevant and authoritative sources is higher than ever. And as real estate is one of the most competitive industries online, you have to do everything you can to jump above the competition. Backlinks are an important signal for search engines. Increasing the number of external links pointing to your website has the potential to significantly boost your rankings.
Get Help With Your Estate Agent Marketing Efforts
When it comes to estate agent marketing, Property Webmasters know what they’re talking about. Backed by a wealth of industry experience, we are experts in the world of property marketing. If your estate agency needs help with marketing, be sure to get in contact with our team. We’re more than happy to discuss your current marketing efforts and talk about areas for improvement! For more help and advice with estate agent marketing, take a look at our free property marketing guides!