SEO for Estate Agents

Many people believe that simply adding a few keywords to their content will help them top search engine results. However, Estate Agent SEO isn’t as easy as that to rank higher. Optimising your estate agency website isn’t something that can happen overnight it takes a long-term SEO strategy. It takes time for search engines to recognise you as a trustworthy source in the Real Estate industry and increase your ranking.

What is SEO for Estate Agents?

Search engine optimisation is the process of increasing the number of organic visitors to a particular website – meaning you don’t pay for clicks. Here at Property Webmasters, we do this through SEO keyword research and search query analysis in order to achieve the best results for your business. We offer a fully customised real estate SEO service to help you rank highly.

How we Help Estate Agency SEO?

We start by understanding why people are looking for an estate agent. Seems simple but what customers are inputting into Google? Once we carry that research out we can then begin the SEO work for the property market you work in. Finding the high search volume areas help increase web traffic to estate agents.

Ways to Boost Your SEO

Join us that is how! That is one surefire way however, SEO isn’t a one-off solution. It’s a marketing strategy that takes time and effort to get the right keyword research, which is where we come in. With more than 30 years of combined experience in the estate agent website and digital marketing industry, we know what google loves and what a “great SEO campaign” looks like. With our professional advice and guidance, your website will gain more organic searches that will ultimately generate more leads from a higher google ranking. It doesn’t matter where in the world you are, we’re happy to help.

On-Page SEO

Having a website that’s well-optimised is one of the most important things. After all, if you’re not being found by search engines, how do you expect clients to find you? On-page SEO generally refers to the content users see and read on your website including the page title. Many Estate agents don’t realise the SEO Value each page has to increase its visibility. Creating successful on-page content isn’t always as easy as it seems. Back in the day, people used to repeat the keywords or search terms they wanted to rank for and it seemed to work.

Link Building (Backlinks)

This is much more than just buying backlinks. Internal linking is important to a top SEO strategy. Make sure that your website is all relevantly linked. Does your recent blog article about the local area link to your area guides page?

Google My Business

Having a Google my Business account helps people search for your office location and get in touch. Google keyword planner is also important for SEO as many estate agencies won’t understand users search terms and how that can help them understand what google likes. Google only wants real estate agents so it will combine all of the information google holds to put the best estate agent in the property industry straight to the top of the search.

Social Media Platforms

Social media is a great way to help SEO. Moving forward social media links will be part of search results. Using Social media is key to SEO success as it helps to “social proof” your business.

We guarantee you more leads, but don’t
just take our word for it...

What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/

David Russell

https://www.chestertons.com/

Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Oliver Hornby

onepropertygroup.com

What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens

frenchentree.com

I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall

propertyskipper.com

I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

See Case Studies