Real Estate Email Marketing

Real estate email marketing is more important than ever! Even with the eruption of new technologies, email continues to dominate as a dependable, affordable and top-performing marketing channel. For the last ten years, email has been generating the highest return for estate agents. There are 3.8 billion email users worldwide, which is projected to grow by 3% until 2021.

Successful Real Estate Marketing

Successful real estate email marketing is complex and can be tricky. There are many components of the process and it needs to be executed perfectly in order to gain success! Every subscriber in your database is important and unique, and they need to be made to feel important! So, what is involved in the process to be successful in email marketing?

Strategic Planning

Behind every marketing email, there is a strategic plan. Research is key, utilising and optimising current data on your customers, finding out as much as possible about them in order to segment them into groups to target each individual group for a more personalised experience. A strategic real estate email marketing plan involves tactically coming up with content, timings, wording, and much more.

Save Yourself Time & Money

Eliminate manual communication and repetitive tasks with automated real estate newsletters! What’s more, you can give your database the best first impression possible with an automated welcome journey which will nurture your subscribers into your brand and generate conversions.

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What our clients think about us

Property Webmasters have built and designed our estate agency website. They have a ‘can-do’ attitude and nothing is a problem. I highly recommend them.

Richard Shelton
https://www.sheltonandlines.co.uk/

Richard Shelton

https://www.sheltonandlines.co.uk/

Property Webmasters have built and designed our estate agency website. They have a ‘...

Property Webmasters have built and designed our estate agency website. They have a ‘can-do’ attitude and nothing is a problem. I highly recommend them.

Oliver Hornby

onepropertygroup.com

What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens

frenchentree.com

I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall

propertyskipper.com

I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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