Real Estate Email Marketing
Why Estate Agents Need Email Marketing
Real estate email marketing is more dominant than it’s ever been, and it’s only going to get better. Even with the eruption of new technologies, email continues to dominate as a dependable, affordable and top-performing marketing channel. For the last ten years, email has been generating the highest return for estate agents. There are 3.8 billion email users worldwide, which is projected to grow by 3% until 2021. Real estate email marketing has delivered a 4400% return of investment and when asked which marketing medium consumers would like to receive updates from, 90% preferred an email newsletter. With this in mind, it’s obvious to see why you need to have email marketing as one of your top marketing channels!
Save Yourself Time & Money
Eliminate manual communication and repetitive tasks with automated real estate newsletters! What’s more, you can give your database the best first impression possible with an automated welcome journey which will nurture your subscribers into your brand and generate conversions.
Stats to You Need to Know
- There are 3.8 billion email users worldwide, this is projected to grow by 3% until 2021
- Email marketing has a 4400% return of investment
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers
- When asked which marketing medium consumers would like to receive updates from, 90% preferred an email newsletter
- 77% of people prefer to get permission-based promotional messages via email
- 73% of millennials identify email as their preferred means of business communication
- 66% of first-time buyers are millennials
How to Successfully Do Real Estate Email Marketing
Successful real estate email marketing is complex and can be tricky. There are many components of the process and it needs to be executed perfectly in order to gain success! Every subscriber in your database is important and unique, and they need to be made to feel important! So, what is involved in the process to be successful in email marketing?
Behind every marketing email there is a strategic plan, a lot of thought goes behind this before clicking the send button. Research is key, utilising and optimising current data on your customers, finding out as much as possible about them in order to segment them into groups to target each individual group for a more personalised experience. A strategic real estate email marketing plan involves tactically coming up with content, timings, wording, layout, design, and much more.
The design process involves more than just colours, strategic thinking is paramount. Is your design eye catching and responsive with strong content? Does it reinforce your brand image? Does it make a lasting impression? Does the layout work? Is it personalised to its audience? Does it convey the message? These are just some of the key things you need to consider.
HTML coding is an important part of the design process, emails need to display well on all the different types of email platforms your clients could potentially have, as well as adapt to phone screens and tablets. Think of all the different types of software tools for email, MailChimp, Google Mail, Outlook, Yahoo!, Hotmail, Apple Mail, the list goes on. It is therefore crucial to ensure that HTML coding is set up correctly to optimise the performance of your emails.
This is a crucial medium when marketing via email. Using advanced analytics, we can track rates for email opens, forwards, click-throughs and how long an email has been opened for. This provides data showing customers’ interest in your products and services and the success of your email campaign. This is necessary to determine the effectiveness of your email and influential to improving the performance of your future campaigns.
In order to market via email, you are legally required to follow GDPR regulations. GDPR is the primary law regulating how companies protect EU Citizens’ personal data, ensuring a more guarded protection of data. Failure to comply could lead you facing very large penalties (4% of your company’s annual global turnover, to be precise).
How Property Webmasters Can Help
Are you wanting to drive conversions?
Are you wanting to build awareness to your brand?
Are you looking to drive more traffic to your website and social media?
Are you wanting to capture more information from your database?
Do you want to grow your database?
Would you like to receive more feedback from your customers?
Would you like to save time & costs through email automation?
Property Webmasters will deliver real estate email marketing campaigns based on your goals. We will work with you to form an email marketing strategy that will satisfy what you are wanting to achieve.
Through engaging and educational real estate email campaigns, we will drive more traffic and conversions to your website from your existing database. Unlike many other channels, we can completely refine who we target within your database to ensure that these leads are reliable and are of good quality. We will tailor email marketing campaigns to match your business goals and build an uncomparable user experience through email automation.
With email automation, we will build a unique relationship with your database and provide the best user experience possible. These people have given you permission to contact them, which is a huge opportunity to start things off on the right foot and introduce them to your brand! We will nurture these subscribers, capture their interests and send them targeted follow up emails to ensure each subscriber is receiving a personalised email experience that will generate conversions.
Whatever your need is, we will achieve this for you! What sets Property Webmasters apart from others is that we provide bespoke and individual real estate email marketing strategies that are specifically tailored for you and your business needs. Our aim is to provide estate agents and property professionals with a service that’s 100% honest and transparent, which is why you know you can count on us to deliver results.
The first thing we will do is review your previous email marketing and conduct an email marketing health check. Whether you’re taking your first steps into email or you’ve been doing it for a while, we will analyse your existing activity and current database to identify the best way to proceed.
Once we’ve learnt a little bit more about who you are, what you do and what you want to achieve, we’ll be able to create a 3-month email strategy that’s bespoke to your needs.
We will get your email account set up and branded templates integrated ready to go. We will ensure all appropriate tracking methods are set up so we can track email performance.
You’ll receive monthly email marketing reports as well as regular contact with our email marketing experts. This will give you an insight into the work we have done in the previous month and plans moving forward.