Real Estate Email Marketing
Real estate email marketing is more important than ever! Even with the eruption of new technologies, email continues to dominate as a dependable, affordable and top-performing marketing channel. For the last ten years, email has been generating the highest return for estate agents. There are 3.8 billion email users worldwide, which is projected to grow by 3% until 2021.
Successful Real Estate Marketing
Successful real estate email marketing is complex and can be tricky. There are many components of the process and it needs to be executed perfectly in order to gain success! Every subscriber in your database is important and unique, and they need to be made to feel important! So, what is involved in the process to be successful in email marketing?
Strategic Planning
Behind every marketing email, there is a strategic plan. Research is key, utilising and optimising current data on your customers, finding out as much as possible about them in order to segment them into groups to target each individual group for a more personalised experience. A strategic real estate email marketing plan involves tactically coming up with content, timings, wording, and much more.
Save Yourself Time & Money
Eliminate manual communication and repetitive tasks with automated real estate newsletters! What’s more, you can give your database the best first impression possible with an automated welcome journey which will nurture your subscribers into your brand and generate conversions.
