Real Estate Digital Marketing
If your estate agency is struggling to generate leads and enquiries online, then where are you getting your business from? When you have a website that doesn’t perform well, it’s time to invest in professional real estate digital marketing services. Not only can it help people to find you online, but it can also persuade users to go that one step further and utilise your services.
Property Webmasters has more than 30 years of experience within the property marketing sector, offering website design and development as well as marketing services. And that’s why you can be sure that our team will help you and your estate agency grow online. Our vast range of clients see huge year-on-year growth, which means more clients and more revenue for them.
What is Real Estate Digital Marketing?
Without being digital, you’re potentially cutting out a huge amount of buyers and sellers. Real estate digital marketing allows you to utilise a variety of online tools that have been specifically designed to get your website noticed by search engines.
Connecting with your audience – and potential clients – is one of the best ways to reach new heights within your business. And that’s exactly what real estate digital marketing is all about. The way people buy and sell properties has changed dramatically over recent years, which is why traditional marketing methods may not be as useful anymore.
What Digital Marketing Consists Of
Digital marketing for estate agents is all about connecting with your audience by means of creating and distributing content. And with the internet being as huge as what it is these days, going digital allows you to do that on an even bigger scale. With the aim of generating more leads, real estate digital marketing involves increasing brand awareness and online visibility through an array of tactics.
The real estate industry is highly competitive, especially when you’re talking about the online side of things. From large, multinational companies to smaller, independent businesses, every estate agent deserves their space on the web. Buyers and sellers are constantly evolving, which means realtors have to follow suit. If you’re serious about gaining more leads and enhancing your business, real estate SEO is a must. Search engine optimisation isn’t something that happens overnight, and although our aim is to get you as much online exposure as possible, we’d be lying if we said we could guarantee you the top spot on Google (no one can make such claims, and if they do, you may want to rethink the agency you’re working with). Due to the fact that search engines are constantly updating, SEO isn’t a one-time thing. It’s an ongoing process that requires time, effort and skill.
Paid search allows you to see results quickly, though you do have to pay for your efforts. You can pay money to gain a prominent position on search engines with Google AdWords, which will help you to gain more traffic. PPC advertising is vast and complex, but it’s undeniably one of the most effective methods of increasing your online visibility. To make sure your ads are performing to the best of their ability – reaching an audience without wasting your time or money – you can’t just pay and hope for the best. There’s plenty to consider when setting up paid search campaigns, so sometimes it’s best to get someone who knows what they’re doing to do the hard work for you.
The power of social media is huge. With so many platforms out there, you should be trying to target new clients as this can be a great way to generate additional leads and revenue. It’s also good for building brand awareness and promoting your content. Having a good mix of organic posts as well as paid ads can really boost your presence on social media. You can’t afford to wing it when it comes to Facebook, Twitter, LinkedIn or Instagram. A full social media marketing strategy should be created if you want to drive traffic, increase revenue and create a loyal client base, which is exactly what we strive to do.
Using the direct approach and sending email marketing campaigns out to your clients in order to gain more interest around your services is something we can assist with. This captivating technique means you’ll be on your audience’s mind as you’ll be sending regular updates about your estate agency. We advise making your content useful, and not too sales focussed. Give the subscriber something for free, and build that relationship with them. That way they’ll see you as a reputable, trustworthy source and come back to you time and time again.
Conversion Rate Optimisation
If you’re not turning website visitors into customers, you’ve got to ask yourself why. Are users finding it hard to find what they want? If your website is hard to navigate or looks aesthetically unappealing, your conversions are likely to be low. CRO is a strategic approach applied by marketers that increases the chances of converting visitors into leads. It’s all about creating an enjoyable experience for users.
If you’re not using all the channels out there that could potentially help your business grow, then why not? Content marketing involves promoting your work in order to boost brand awareness, grow traffic and generate leads. In layman’s terms, this technique is distributing valuable content with the intentions of achieving your set goals or targets. The important thing to remember here is the word valuable. You shouldn’t attempt content marketing for the sake of doing so. It requires careful attention and planning to ensure you’re reaching the right people. From an engaging blog post to a detailed infographic, the possibilities are endless.
Why Estate Agents Need Digital Marketing
Local estate agencies see fewer people walk through their doors these days, but are still managing to stay in business. How is this? It’s all thanks to real estate digital marketing. Advertising properties on the internet opens up new doors for estate agents. It’s an excellent way to build an extensive customer base, which in turn helps to create more revenue. Not only can you target local buyers and sellers, but you can reach people across the globe, too. Keeping up to date with estate agency digital marketing and SEO trends is one way to make sure your company is ahead of the competition.
Stats You Can’t Ignore
- 49% of organisations don’t have a clearly defined digital marketing strategy
- Companies that have over 40 landing pages typically generate 12x more leads than ones with 1-5 landing pages
- 94% of all search traffic worldwide comes from Google
- 92% of searchers will pick businesses on the first page of local search results
What Makes Us Different
Backed by a wealth of knowledge and industry experience, the team here at Property Webmasters work tirelessly to make sure you’re achieving your goals. Thanks to this, as well as our innovative attitude, we’re able to offer a first-class service that actually delivers results.
Our focus is:
- To help you perform well online
- To attract new business to your estate agency
- To build your brand and client base
- To increase your overall revenue/profits
Our Clients’ Results
- New website users (799.05% improvement)
- Mobile phone sessions (4,270.00% improvement)
- Page views (1,271.24% improvement)
- Leads generated (428.81% improvement)
At Property Webmasters, we pride ourselves on the fact that we deliver a prompt and professional service that’s totally transparent. We like to make our real estate digital marketing solutions as simple as possible for you to understand. That’s why we’ve devised a 5-step process that makes sure you get the most of your website in the quickest way possible.
We’ll carry out analysis of your website and current digital marketing efforts free of charge. Don’t worry, there’s no need to sign any contracts or anything at this stage. We’re simply here to see how we can offer our assistance.
A member of our digital marketing team will be in touch with you to discuss your needs and offer suggestions along the way.
Only when you’re happy with everything we’ve discussed will we start to make improvements to your website.
Any changes made will be tracked, ensuring that they’re having the desired effect and helping you to gain more of an online presence.
You’ll have constant contact with an account manager who will keep you up to date with progress and results.
Analysing Your Website
Who? What? When? Where? Why? If you can’t answer these questions, how do you know your digital marketing strategy is working? When you put time and effort into coming up with a plan, you will want to know that it’s working. By carrying out in-depth traffic, keyword and competitor analysis, we’ll be able to come up with a plan that’s bespoke to you and the needs of your estate agency. This will allow us to achieve results by going that one step further. After all, there’s no point in creating an online marketing strategy if we don’t understand where you’re currently at. To allow us to apply the best possible tactics, we may ask you the following questions.
- Do you know how many leads your website is currently getting?
- Do you know where your target keywords are showing in search results?
- How are you getting your leads at the moment?
- What platforms work best for you as an estate agency?
- How was performance this time 3 months ago? 6 months ago? Last year?
- How do you track your online performance?
- What are your competitors doing that you aren’t?
- Where do you invest your digital marketing budget currently?
- Are you happy with your current performance?
- Do you think things could be going better for you?