Now available for 2026

Sell more homes.
Pay less commission.

A performance-driven marketing programme for property developers. We generate your buyers directly, so you can rely less on external agents and keep more of what you earn.

See how it works
50%
Less commission per deal
10
Campaigns per 6-month cycle
£10k+
Retained per sale vs traditional agent

Traditional agent models are expensive and out of your hands

Most developers rely on external agents to find buyers. That works, but it comes at a significant cost in money, control, and consistency.

What you're dealing with today

  • Agent commission that often runs 5-10% per deal
  • No visibility or control over how buyers are qualified
  • Lead quality that's inconsistent and hard to predict
  • Full dependence on third-party networks to drive demand
  • Little data on who your buyers are or where they come from

What this programme gives you instead

  • Buyers generated directly through campaigns we manage
  • You deal with those buyers directly, no agent involvement
  • 50% less commission paid per completed deal
  • Full insight into buyer profiles, budgets, and demand trends
  • Marketing that scales with your pipeline

Simple in principle, serious in execution

We build and run your buyer acquisition campaigns, and our fee comes from a share of the commission you'd have paid to an agent anyway.

01

We run your campaigns

We build and manage targeted paid media, landing pages, creative and SEO campaigns to bring buyers to your developments.

02

You handle the buyers

Qualified enquiries come directly to you. You build the relationship, manage the viewings, and close the deals your way.

03

We take a commission share

On completed deals we generated, we receive 50% of the commission that would typically have gone to an external agent.

What it looks like in practice

On a £400,000 sale at 5% commission, here's the difference between the traditional model and this programme.

Traditional Model

Using an external agent

Sale price £400,000
Commission (5%) £20,000
Agent takes -£20,000 (100%)
You retain £0 of commission
Commission Growth Programme

Working with Property Webmasters

Sale price £400,000
Commission (5%) £20,000
Our share (50%) -£10,000
You retain £10,000
£10,000 more retained per deal vs a traditional agent

Your contribution comes back to you

The £7,500 programme contribution is offset against the commission we earn. As deals complete, that contribution is recovered automatically.

Example offset calculation

Commission earned on a deal £12,000
Our share (50%) £6,000
Offset applied from your contribution £6,000
Remaining contribution balance £1,500

Once the contribution is fully recovered, the standard commission share continues as normal.

Up to 10 campaigns every 6 months, fully managed

Everything needed to generate qualified buyers is handled by our team. You focus on selling.

Paid Media Campaigns

Google Search, Meta, YouTube, and display remarketing, including international buyer targeting and high net worth audience segments. Ad spend is included.

Google Ads Facebook Instagram YouTube

Dedicated Landing Pages

Conversion-focused pages built for each campaign, with lead capture forms, WhatsApp and call integrations, multi-language support, and mobile-first performance.

Mobile-first Multi-language Lead capture

Creative Production

Static and carousel ad creatives, video edits where footage is available, lifestyle imagery sourcing, brochure adaptation, and retargeting creative sets, all produced in-house.

Ad creative Video Retargeting sets

SEO and Content

Location and development-specific articles, off-plan versus resale content, and landing page SEO to build long-term inbound demand alongside paid activity.

Articles On-page SEO

Funnel Optimisation

Lead form structure, qualification scoring, conversion tracking, and CRM routing recommendations to keep your pipeline moving cleanly from enquiry to viewing.

CRM routing Conversion tracking

Buyer Intelligence

Ongoing data on buyer nationalities, budget bands, demand trends, seasonal shifts, and channel performance to inform both campaigns and your wider sales approach.

Buyer data Market trends

Straightforward pricing, recoverable through results

One contribution covers the full programme for six months. And because it's offset against commission, the more we sell together, the faster it pays back.

Terms at a Glance
  • 6-month rolling cycles, auto-renewed with 30 days notice to cancel
  • 50% commission share on completed deals we generated
  • Your £7,500 offset against commission before cash is due
  • You manage all lead handling, viewings and closings
  • Transparent deal reporting required from you
  • Scope adjustments can be agreed in writing
  • Investments are non-refundable once campaigns are live

What you get out of it

Timelines vary by market and inventory, but these are the outcomes the programme is built around.

More qualified buyers

Higher volumes of enquiries from people actively looking to buy, not just browsing.

Greater exposure

Your developments in front of domestic and international buyers across multiple channels.

Faster sales velocity

More viewing opportunities means shorter time from launch to sale.

Direct buyer relationships

You own the conversation with your buyers. No agent sitting between you and the deal.

Higher value transactions

Targeting high net worth and international segments opens the door to stronger deal values.

Better margins per sale

Retaining £10,000+ per deal adds up fast across a development pipeline.

What happens when you say yes

We keep things moving. Once you're ready to go, here's how the first few weeks look.

1

Align on target developments and inventory

We get clear on what you're selling, where, and at what price points.

2

Define priority markets and buyer profiles

We agree on which buyer segments and geographies to go after first.

3

Plan the campaign rollout strategy

We map out the campaign structure, channels, and phasing before anything goes live.

4

Build creative and landing pages

Our team gets to work on the assets, pages, and campaign copy.

5

Launch campaigns in phased stages

Campaigns go live in a controlled order, with performance tracked from day one.

Ready to take control of your buyer pipeline?

Talk to us about how the Commission Growth Programme can work for your developments.

Visit our website