Creating the perfect website

For an estate agency to be successful, their online presence must be potent to allow for growth and stability.
There are various marketing techniques to grow a business online, including:
Search Engine Optimisation

Search Engine Optimisation

Boost your organic search results
Pay per click

Pay per click

Get results fast!
Social Media Management

Social Media Management

Engage & Explore the power of social
Email marketing

Email marketing

Video marketing

Video marketing

Retargeting

Retargeting

Affiliate based marketing

Affiliate based marketing

The above list has one thing in common; they aren’t just marketing the business, but actually the business’ website. Most online marketing strategies are designed to lead a customer back to the website to browse and ultimately enquire about property listings or potentially other services such as landlord or seller valuations. To be effective online the above marketing techniques are important to do, but if the marketing core, i.e. the website, is ineffective, then it will all be done in vain.

When designing and developing a website, there are different elements that need to be considered. The country/region, industry and audience all depend on how the website will be built. Things also change very swiftly in the digital industry, so current/outdated trends need to be considered and researched thoroughly.

“So how do I make my website successful? In fact, how do I make my website perfect? ”

features

There are certain features though, that should be implemented on all websites. Some of these include:
Search Engine Optimisation

Always supply an avenue for the user to contact the business

Search Engine Optimisation

Many enhanced calls to actions

Search Engine Optimisation

Social media integration

Search Engine Optimisation

Website search to quickly and easily find property listings

Search Engine Optimisation

Bespoke design/development elements relevant to the business

Search Engine Optimisation

Maintaining the business’ branding throughout for consistency

Search Engine Optimisation

Fully responsive on all major browsers and devices

Search Engine Optimisation

Suitable animation/interactivity

Search Engine Optimisation

Simple user flow

Search Engine Optimisation

Intuitive navigation

Once the perfect website has been made for an estate agency, users will want to browse and read what you are offering them, and ultimately leads/sales will increase because of the higher conversion rate on increased traffic.

There is no universally perfect website. However with some expertise, awareness and implementing standard attributes, perfection is not out of reach for an estate agency’s website.

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We integrate and work with...

Various Solutions >
  • Property Base Website Integration
  • Jupix Website Integration
  • Vebra Website Integration
  • Dezrez website integration
  • Rightmove Data Feed
  • Zoopla Data Feed
Property Base Website Integration
Jupix Website Integration
Vebra Website Integration
Dezrez website integration
Rightmove Data Feed
Zoopla Data Feed