Content Creation and Video Marketing for Estate Agents

Tell your story, showcase your properties and connect with your audience through high quality written and video content

Attract more buyers, win more instructions, and build a standout brand with powerful content and video marketing tailored for estate agents. At Property Webmasters, we help agencies create SEO-optimised blogs, scroll-stopping videos, and engaging property content that captures attention across search, social, and your own website. Whether you’re looking to increase enquiries, improve brand trust, or showcase your listings through high-quality media, our expert content strategies are built to deliver real results.

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Content and Video Marketing That Captures and Converts

In today’s competitive property market, listings alone aren’t enough. Estate agents need engaging content and scroll-stopping video that speaks directly to buyers and sellers.

At Property Webmasters, we create strategic content and video campaigns that build trust, drive enquiries, and elevate your brand.

With our expert team, you can:

  • Turn listings into content that builds confidence and drives action
  • Showcase properties with high-quality videos and reels
  • Educate your audience with blogs and guides — or explore our Copywriting page for expertly written content.
  • Target the right buyers and sellers with tailored messaging
  • Boost visibility across search, web, and social platforms

From SEO-rich blogs to social-ready video, we help estate agents turn attention into results.

Instagram Advertising for Real Estate

Why Quality Content and Video Matter in Estate Agency Marketing

  • Property decisions are emotional – Buyers don’t just purchase square footage, they buy into a lifestyle. Well-crafted content and professional video bring properties and locations to life, helping buyers emotionally connect.
  • Video is the most engaging format online – From short-form social clips to in-depth walk-throughs, video keeps users on your site longer and drives more enquiries than static content alone.
  • Content builds trust – Educational blogs, FAQs, and guides establish your expertise, making your agency the go-to for advice and action.
  • Boosts SEO and search visibility – Google rewards fresh, valuable content and video embeds. Regular publishing helps you rank for high-intent property searches in your area.
  • Increases social reach and engagementShort-form video, reels, and branded content increase shareability and make your agency more discoverable on platforms like Instagram, Facebook, and TikTok.

Whether it’s a local area guide, a cinematic property tour, or a blog that breaks down buying costs, content and video are essential tools for modern estate agents.

Instagram Advertising for Real Estate
YouTube Advertising for Real Estate

How We Create Content That Converts

  • Tailored Strategy
    We align content with your goals, audience, and property types, ensuring consistency and impact.
  • Video Production
    We create high-quality listing tours, drone shots, and social-first video content.
  • SEO Blogs & Guides
    Keyword-rich blogs, FAQs, and guides that boost visibility and attract the right traffic.
  • Social Media Content
    Branded visuals and posts for Instagram, Facebook, LinkedIn, and TikTok.
  • Local Area Content
    Hyper-local guides and pages that build trust and improve local rankings.
  • Repurposing & Distribution
    We turn blogs into videos, reels, and lead magnets, maximising your reach.
  • SEO Blogs & Guides
    For more on maximising your written content strategy, visit our Blog Creation page.

From Views to Leads
We craft content and video that helps estate agents convert interest into action. Book a Content Strategy Call Today

Get in touch today for your free no obligation Social Media plan!

Frequently asked questions

In an industry where visual appeal drives buyer interest, high-quality content gives estate agents a competitive edge. From compelling listing descriptions and blogs to reels, lifestyle footage, and professional videos, content builds trust, improves SEO, and keeps your audience engaged throughout their property journey.

Video gives potential clients an immersive view of your listings and services. Whether it’s a cinematic walkthrough, agent introduction, or testimonial, video marketing helps showcase personality, create emotional impact, and generate more clicks, shares, and enquiries than static content alone, especially on platforms like Instagram, YouTube, and TikTok.

The most effective formats include property tours, area guides, social media reels, client success stories, “meet the agent” clips, and educational explainers. These videos don’t just sell homes, they tell stories, build credibility, and position your agency as approachable and knowledgeable.

Yes. Video improves dwell time and boosts SEO performance by keeping users engaged longer. When embedded on your site or uploaded to YouTube with optimised titles and tags, videos can rank in search results, attract backlinks, and increase visibility for key real estate keywords.

Standing out requires a clear brand voice, high production value, and a strategy that speaks to your ideal audience. We help estate agents develop content that reflects their personality, showcases their expertise, and captures the lifestyle behind every listing, making your brand memorable in a crowded space.

We provide end-to-end content solutions, from scriptwriting and video production to graphic design, blog writing, and SEO optimisation. Whether you need scroll-stopping social reels, professionally edited listing videos, or consistent blog content, we tailor every piece to elevate your online presence and drive engagement across every channel.

We guarantee you more leads, but don’t
just take our word for it...
What our clients think about us

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

David Russell
https://www.chestertons.com/
David Russell
https://www.chestertons.com/
Working with Property Webmasters was a collaborative and enjoyable process from the very b...

Working with Property Webmasters was a collaborative and enjoyable process from the very beginning. We wanted something that made us stand out, but also keeping the overall Chestertons brand and look in place and we couldn’t be happier with the result. They took on a hard task of having to collaborate with the company who hosts our properties and have been instrumental in making sure everything works seamlessly.

Their response times are great and they are always on hand within a reasonable timescale to answer any questions. I would not hesitate to recommend Property Webmasters to other Estate Agents. We are still working with them for projects at present and hope our working relationship continues for many years to come. We are very happy we’ve found a webmaster we can trust to get the work done.

Oliver Hornby
onepropertygroup.com
What an experience. I enquired about online marketing for my property business in Spain in...

What an experience. I enquired about online marketing for my property business in Spain in the middle of the Covid, and within 20 days we had the ads set up, landing pages created, and leads flooding in from the first day! To put the cherry on the cake, we had our first conversion after only two weeks of advertising, making us over 1950% ROI!!! Thank you Luke, as you said, we’re just getting started.

Ben Stephens
frenchentree.com
I would recommend Property Webmasters to everyone, however, rather selfishly I want to kee...

The Property Webmasters team are a joy to work with, they are always friendly, understanding but, most importantly, very strategically astute. PWM has helped FrenchEntrée develop our French Property Database and lead generation strategy and we are incredibly happy with the level of performance. I would recommend Property Webmasters to everyone, however, rather selfishly I want to keep the PWM team to us.

Peter Goodall
propertyskipper.com
I would not hesitate to recommend the team to help your business grow and flourish.

For the 8 years I have worked with PW I have been consistently impressed with their innovative ideas and dedication. They have helped us nurture our business from start-up to established island portal and provided us with industry insights to both maximise our growth and onboard new technology. The team is always reliable and on time, often working out of hours to complete tasks. They have also assisted greatly with our marketing, SEO, new product launch and new idea generation. I would not hesitate to recommend the team to help your business grow and flourish.

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Frequently asked questions

In an industry where visual appeal drives buyer interest, high-quality content gives estate agents a competitive edge. From compelling listing descriptions and blogs to reels, lifestyle footage, and professional videos, content builds trust, improves SEO, and keeps your audience engaged throughout their property journey.

Video gives potential clients an immersive view of your listings and services. Whether it’s a cinematic walkthrough, agent introduction, or testimonial, video marketing helps showcase personality, create emotional impact, and generate more clicks, shares, and enquiries than static content alone, especially on platforms like Instagram, YouTube, and TikTok.

The most effective formats include property tours, area guides, social media reels, client success stories, “meet the agent” clips, and educational explainers. These videos don’t just sell homes, they tell stories, build credibility, and position your agency as approachable and knowledgeable.

Yes. Video improves dwell time and boosts SEO performance by keeping users engaged longer. When embedded on your site or uploaded to YouTube with optimised titles and tags, videos can rank in search results, attract backlinks, and increase visibility for key real estate keywords.

Standing out requires a clear brand voice, high production value, and a strategy that speaks to your ideal audience. We help estate agents develop content that reflects their personality, showcases their expertise, and captures the lifestyle behind every listing, making your brand memorable in a crowded space.

We provide end-to-end content solutions, from scriptwriting and video production to graphic design, blog writing, and SEO optimisation. Whether you need scroll-stopping social reels, professionally edited listing videos, or consistent blog content, we tailor every piece to elevate your online presence and drive engagement across every channel.

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