Propuno focuses largely on developments around the world, the initial campaigns focussed on specific developments in Spain. The Ipanema development was brand new to the market so there was little to no awareness, it was our job to target relevant audiences and generate some leads for this relatively unknown project. Due to the development being new, we had to devise a well thought out keyword strategy that didn’t rely on the awareness of the product.
From launching the Ipanema campaign we generated 97 leads in 2 months from Google Ads. This gave us a cost per lead coming of £12.50, which is a remarkable cost per lead in the competitive Costa Del Sol. Overall the campaign had generated a substantial amount of leads that provided real value to our agent. Out of 97 leads we generated, our agent conducted multiple virtual presentations and completed 10 online sales. With the investment that was put into this campaign, that gives us a 5600% ROI!
Two Months with Property Webmasters:
Outstanding is an understatement for Propuno, simply the most powerful tool we have ever used to generate interest for our properties.
