The initial Century 21 UK website faced challenges with an outdated user interface that didn’t reflect the modern and dynamic nature of the real estate industry. The design lacked the functionality necessary to captivate and engage users. The user journey on the previous website presented friction points, impacting the conversion rates. Improvements were required in terms of streamlining the property search process, providing relevant information, and facilitating a smoother conversion path for potential clients.
The new design embraces modern aesthetics, offering an intuitive and visually appealing layout that aligned with the brand’s vision. A mobile-first design approach was adopted to ensure that the website was not only responsive but also optimised for mobile users. This involved reimagining the layout, navigation, and functionality to create a seamless experience across various devices. Strategic placement of calls-to-action, improved property listings, and simplified navigation were implemented to enhance the overall user experience and drive higher conversion rates.
