We fund and run the buyer acquisition campaigns. You close the deals and earn the commission. Together, we scale faster - with your £5,000 contribution fully offset against what we earn.
Estate agents representing new developments face a challenge most don't talk about openly - generating enough quality buyer demand to move units at the pace developers expect.
You contribute £5,000 every six months to fund the campaign programme. We build everything, run everything, and only earn when you do.
A campaign investment contribution every 6 months that funds paid media, creative production, landing pages, and ongoing management across up to 10 campaigns.
Our team handles all campaign strategy, creative, targeting, and optimisation. You focus on relationships and closings - we bring the buyers.
Your £5,000 contribution is fully offset against the commission we earn on completed deals. Once recovered, standard commission payments resume as normal.
On a typical new development sale, your earned commission is significantly higher than the contribution. The maths work strongly in your favour.
The £5,000 is not a fixed fee. It is deducted from the commission we earn on deals we generate together. Here's how a typical deal looks.
Once the £5,000 is fully offset, all subsequent commission is split at the standard 25% rate. The offset example above is illustrative - deal values and commission rates will vary per instruction.
Each six-month cycle includes up to 10 buyer acquisition campaigns across paid media, content, creative, and conversion - built around your specific developments.
Google Search, Meta (Facebook and Instagram), YouTube where applicable, display remarketing, and high net worth audience segmentation - with ad spend included.
Custom conversion-optimised pages per campaign, with development-specific messaging, lead capture forms, WhatsApp and call integrations, and mobile-first design.
Static and carousel ad creatives, video edits where footage is available, lifestyle imagery, development brochure adaptation, and full retargeting creative sets - all built in-house.
Development and location-specific articles, buyer guides, off-plan versus resale content, tax and residency guides where relevant, and landing page SEO to build long-term inbound demand.
Lead form structure, qualification scoring, CRM routing recommendations, and conversion tracking - all designed to increase the ratio of enquiries to booked viewings.
Ongoing data on top buyer nationalities, budget segments, property type demand, seasonal trends, and channel performance - to sharpen both campaigns and your wider sales strategy.
One contribution covers the full programme for six months. Because it offsets against commission, the more deals we generate together, the faster it pays back.
Timelines vary by market and development. These are the outcomes the programme is designed to deliver.
Higher volumes from people actively looking to buy new development property, not just browsing portals.
Your listings in front of domestic and international buyers across Google, Meta, and beyond.
Optimised lead journeys turn enquiries into viewing appointments faster, reducing time on market.
Targeting high net worth and international audiences opens doors to premium unit sales and stronger commissions.
Consistent buyer flow strengthens your relationship with the developers who trust you with their stock.
More deals closed across your development portfolio means compounding commission growth over each 6-month cycle.
We keep things moving. Once you're on board, here's how the first few weeks look.
We get clear on the stock you're representing, price points, and which developments to prioritise first.
We agree on which buyer segments - domestic, international, high net worth - and geographies to go after first.
We map out the channel mix, campaign structure, and phasing before anything goes live.
Our team gets to work on the assets, pages, and campaign copy tailored to your developments.
Campaigns go live in a controlled order, with performance tracked from day one and buyer leads flowing into your CRM.
Talk to us about how the Commission Growth Programme can work for your estate agency and the developments you represent.
Tell us a bit about you and we'll be in touch to walk you through the programme.